ArticleJournal of cosmetic dermatology2021
Recognition and the development potential of mobile shopping of customized cosmetic on untact coronavirus disease 2019 period: Focused on 40's to 60's women in Seoul, Republic of Korea.
Article in Journal of cosmetic dermatology, 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 8 papers.
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Who cites it
8 citing papers in PubMed.
- Review
- Why is generation MZ passionate about good consumption of K-cosmetics amid the COVID-19 pandemic?Journal of cosmetic dermatology · 2022Review
- Good ingredients from foods to vegan cosmetics after COVID-19 pandemic.Journal of cosmetic dermatology · 2022Review
- Mobile shopping beauty live commerce changes in COVID-19 pandemic focused on fun contents of MZ generation in Republic of Korea.Journal of cosmetic dermatology · 2022Review
- Development of customized inner beauty products and customized cosmetics apps according to the use of NRF2 through DTC genetic testing after the COVID-19 pandemic.Journal of cosmetic dermatology · 2022Review
- DTC genetic test for customized cosmetics in COVID-19 pandemic: Focused on women in their 40s and 60s in Seoul, Republic of Korea.Journal of cosmetic dermatology · 2021Article
- Changes in purchasing patterns in the beauty market due to Post-COVID-19: Literature review.Journal of cosmetic dermatology · 2021Review
- Recognition and development of customized cosmetics for military trainees in 20s and 30s in Republic of Korea.Health science reports · 2021Article
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Authors and funding
2 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
backgroundOur research results will be helpful in the development of the K-beauty customized cosmetics industry as well as consumers who are having difficulty in purchasing cosmetics due to the rapid transition to a non-face-to-face society due to COVID-19.
objectivesThis paper attempted to investigate the recognition and development potential of customized cosmetics, focusing on mobile shopping in the era of COVID-19 untact period.
methodsThe women included in the study consumer Seoul residence in the mobile shopping experience 40-60 targets for women 380 were the people. Statistical processing of data collected by the data analysis method is analyzed using the SPSS (Statistical Package for Social Science) WIN25.0 statistical package program through the process of data coding and data cleaning.
resultsAs the untact era enters, the frequency of using non-face-to-face mobile shopping for customized cosmetics is increasing, and it is believed to be deeply related to the level of interest in skin and recognition of customized cosmetics, such as the use of hands-on apps that incorporate new technologies of the 4th industrial revolution. Looking at the Kaiser-Meyer-Olkin to confirm the normality and validity of the population proved its validity. January 2020 (after COVID-19 spread), the use of mobile shopping was increased. In the future, it was significantly higher to continue shopping for cosmetics using mobile devices p < 0.001.
conclusionThe present study focused on the recognition and development potential of customized cosmetics on mobile shopping in the era of COVID-19 untact period. Our results suggested that the possibility of developing customized cosmetics through mobile shopping in the untact era after COVID-19 will be endless, and it is believed that various marketing strategies will be supported in the future.
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