ArticleTobacco regulatory science2020
People in E-Cigarette Ads Attract More Attention: An Eye-Tracking Study.
Article in Tobacco regulatory science, 2020. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 21 papers.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
21 citing papers in PubMed.
- A randomized controlled trial examining the effects of human models in e-cigarette advertisements and e-cigarette use among susceptible young adults.Addictive behaviors · 2026Trial
- Tailoring e-Cigarette Health Messages by Vaping Status: How Source and Message Presentation Type Shape Young Adults' Perceptions.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2026Trial
- The role of mood in shaping reactions to smoking cessation messages among adults who smoke: a multimodal investigation.BMC public health · 2024Trial
- Optimizing Images for an E-Cigarette Messaging Campaign: Liking and Perceived Effectiveness.International journal of environmental research and public health · 2021Trial
- Young Adults' Responses to E-Cigarette Advertisements: An Examination for Potential Regulation.American journal of preventive medicine · 2026Article
- Young Adults' Visual Attention to, Unaided Recall, and Perspectives of Tobacco Public Education Messages: An Experimental Eye-Tracking Study.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2026Article
- Examining the impact of e-cigarette advertisement exposure with fruit flavour features among US young adults of varying tobacco-use statuses.Tobacco control · 2026Article
- An Experimental Study on the Effect of E-Cigarette Advertising Features on Youth Perceptions and Intentions.Substance use & misuse · 2026Article
- Young Adults' Attention to Reduced Exposure Claims in IQOS Advertising and Associations With Product Perceptions and Use Intentions.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2025Article
- Youth attention, perceptions, and appeal in response to e-cigarette advertising features: A focus group study.Preventive medicine reports · 2024Article
- Using Eye tracking to Examine Young Adults' Visual Attention to E-cigarette Advertising Features and Associated Positive E-cigarette Perceptions.Annals of behavioral medicine : a publication of the Society of Behavioral Medicine · 2024Article
- An observational study of the marketing practice of e-cigarette specialty stores in two large cities in China: Is there potential to normalize the use of e-cigarettes?Tobacco induced diseases · 2024Article
- Monitoring youth-appealing advertising on social media for the e-cigarette brand Lost Mary.Tobacco prevention & cessation · 2024Article
- Noticing people, discounts and non-tobacco flavours in e-cigarette ads may increase e-cigarette product appeal among non-tobacco-using young adults.Tobacco control · 2023Article
- Appeal rating and visual attention associated with youth-appealing cannabis packaging: An eye-tracking experiment.Drug and alcohol dependence · 2023Article
- Examining Visual Attention to Tobacco Marketing Materials Among Young Adult Smokers: Protocol for a Remote Webcam-Based Eye-Tracking Experiment.JMIR research protocols · 2023Article
- E-Cigarette Retailers' Use of Instagram in New Zealand: A Content Analysis.International journal of environmental research and public health · 2023Article
- Sexual orientation and gender identity differences in perceptions and product appeal in response to e-cigarette advertising.Tobacco induced diseases · 2023Article
- Eye tracking applied to tobacco smoking: current directions and future perspectives.Journal of eye movement research · 2022Article
- Visual preference of plant features in different living environments using eye tracking and EEG.PloS one · 2022Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
9 authors.
Funding
Abstract
objectivesMinimally regulated electronic cigarettes (e-cigarette) advertising may be one potential factor driving the increasing prevalence of young adult e-cigarette use. Using eye-tracking, the current study examined which e-cigarette advertising features were the most appealing to young adults as a first step to examine how e-cigarette advertising may be regulated.
methodsUsing a within-subjects design, 30 young adults (
resultsParticipants spent the longest dwell time on people (
conclusionsThis study provides initial evidence about which e-cigarette ad features may appeal most to young adults and may be useful when designing evidence-based policy.
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What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.