ArticleInternational journal of environmental research and public health2021
Engagement of Government Social Media on Facebook during the COVID-19 Pandemic in Macao.
Article in International journal of environmental research and public health, 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 20 papers.
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Who cites it
20 citing papers in PubMed.
- Planning and Implementing Social Media Communication in a Public Health Crisis: An Analytical Perspective.Health promotion journal of Australia : official journal of Australian Association of Health Promotion Professionals · 2026Article
- Timely or detailed? The impact of information disclosure on citizen co-production.Frontiers in public health · 2026Article
- Exploring the Relationship Between Excessive Social Media Use and Eating Disorders Among Young Adults: Evidence From a Bangladesh-Based Cross-Sectional Study.Brain and behavior · 2025Article
- The role of social media in public health crises caused by infectious disease: a scoping review.BMJ global health · 2023Article
- The Role of Social Media in Health Misinformation and Disinformation During the COVID-19 Pandemic: Bibliometric Analysis.JMIR infodemiology · 2023Article
- Public health agencies' use of social media for communication during pandemics: a scoping review of the literature.Osong public health and research perspectives · 2023Article
- Dialogic communication on local government social media during the first wave of COVID-19: Evidence from the health commissions of prefecture-level cities in China.Computers in human behavior · 2023Article
- Article
- Public Engagement with Romanian Government Social Media Accounts during the COVID-19 Pandemic.International journal of environmental research and public health · 2023Article
- Perception and determinants of Social Networking Sites (SNS) on spreading awareness and panic during the COVID-19 pandemic in Bangladesh.Health policy OPEN · 2022Article
- The deployment of social media by political authorities and health experts to enhance public information during the COVID-19 pandemic.SSM - population health · 2022Article
- Social Media Engagement in Two Governmental Schemes during the COVID-19 Pandemic in Macao.International journal of environmental research and public health · 2022Article
- The Importance of Behavioral and Native Factors on COVID-19 Infection and Severity: Insights from a Preliminary Cross-Sectional Study.Healthcare (Basel, Switzerland) · 2022Article
- Perception towards vaccine effectiveness in controlling COVID-19 spread in rural and urban communities: A global survey.Frontiers in public health · 2022Article
- Improving the Communication and Credibility of Government Media in Response to Public Health Emergencies: Analysis of Tweets From the WeChat Official Accounts of 10 Chinese Health Commissioners.Frontiers in public health · 2022Article
- Facebook use and its predictive factors among students: Evidence from a lower- and middle-income country, Bangladesh.Frontiers in psychiatry · 2022Article
- Local governments' use of social media during the COVID-19 pandemic: The case of Portugal.Government information quarterly · 2021Article
- Mental Health, Information and Being Connected: Qualitative Experiences of Social Media Use during the COVID-19 Pandemic from a Trans-National Sample.Healthcare (Basel, Switzerland) · 2021Article
- Capturing the Interplay between Risk Perception and Social Media Posting to Support Risk Response and Decision Making.International journal of environmental research and public health · 2021Article
- Older adults' exposure to and posting of health-related messages on Facebook by chronic health condition status.Digital healthReview
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Authors and funding
4 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Government social media is widely used for providing updates to and engaging with the public in the COVID-19 pandemic. While Facebook is one of the popular social media used by governments, there is only a scant of research on this platform. This paper aims to understand how government social media should be used and how its engagement changes in prodromal, acute and chronic stages of the pandemic. We collected 1664 posts and 10,805 comments from the Facebook pages of the Macao government from 1 January to 31 October 2020. Using word frequency and content analysis, the results suggest that the engagement was relatively low at the beginning and then surged in the acute stage, with a decreasing trend in the chronic stage. Information about public health measures maintained their engagement in all stages, whereas the engagement of other information was dropping over time. Government social media can be used for increasing vigilance and awareness in the prodromal stage; disseminating information and increasing transparency in the acute stage; and focusing on mental health support and recovery policies in the chronic stage. Additionally, it can be a tool for controlling rumors, providing regular updates and fostering community cohesion in public health crises.
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