ArticlePloS one2021
Static vs. dynamic methods of delivery for science communication: A critical analysis of user engagement with science on social media.
Article in PloS one, 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 12 papers.
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Who cites it
12 citing papers in PubMed.
- Evaluating the quality and reliability of rotator cuff injury related videos on Bilibili and TikTok: A cross-sectional analysis.Medicine · 2026Article
- Information Source-Message Effect on Consumers' Intentions to Adhere to Food Safety Practices When Handling and Preparing Raw Chicken.Foods (Basel, Switzerland) · 2026Article
- Social learning theory application and potential in health education conducted by healthcare workers on TikTok - a content analysis observational study.BMC public health · 2026Observational
- Transforming academic medicine through social media: why isn't it working for me?Pediatric research · 2026Article
- Participant or bystander: effect of teaching styles on viewer engagement in doctor-generated short videos.Frontiers in public health · 2026Article
- Risk perception of personal care products: A scoping review of knowledge translation strategies in environmental health.Journal of public health research · 2025Review
- Are AudioviSual maTERials disseminated via sOcIal meDia effective to improve evidence-based rehabilitation implementation for physiotherapists (ASTEROID trial)? A feasibility study.BMC research notes · 2025Article
- #WhatIEatinaDay: The Quality, Accuracy, and Engagement of Nutrition Content on TikTok.Nutrients · 2025Article
- Being vulnerable with viewers: Exploring how medical YouTubers communicated about COVID-19 with the public.PloS one · 2024Article
- Meeting in the Middle: Towards Successful Multidisciplinary Bioimage Analysis Collaboration.Frontiers in bioinformatics · 2022Article
- Article
- Testing how different narrative perspectives achieve communication objectives and goals in online natural science videos.PloS one · 2021Article
Corrections and comments
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Authors and funding
2 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Science communication has been increasingly viewed as a necessity and obligation of scientists in recent years. The rise of Web 2.0 technologies, such as social media, has made communication of science to the public more accessible as a whole. While one of the primary goals of science communication is to increase public engagement, there is very little research to show the type of communication that fosters the highest levels of engagement. Here we evaluate two social medial platforms, Instagram and TikTok, and assess the type of educational science content (ESC) that promotes user awareness and overall engagement. Specifically, we measured the level of engagement between static and dynamic posts on Instagram, and lecture-style and experimental videos on TikTok. User engagement is measured through the analysis of relative number of likes, comments, shares, saves, and views of each post in the various categories. We found that users interact with ESC significantly more (p<0.05) when the content is presented in dynamic ways with a component of experimentation. Together, we took the findings of this study and provided a series of suggestions for conducting science communication on social media, and the type of ESC that should be used to promote better user outcomes.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.