ArticleFrontiers in artificial intelligence2019
Can I Influence You? Development of a Scale to Measure Perceived Persuasiveness and Two Studies Showing the Use of the Scale.
Article in Frontiers in artificial intelligence, 2019. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 6 papers.
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Who cites it
6 citing papers in PubMed.
- The Psychology of EdTech Nudging: Persuasion, Cognitive Load, and Intrinsic Motivation.European journal of investigation in health, psychology and education · 2025Article
- Article
- Predicting the Persuasiveness of Influence Strategies From Student Online Learning Behaviour Using Machine Learning Methods.Journal of educational computing research · 2023Article
- Games in Times of a Pandemic: Structured Overview of COVID-19 Serious Games.JMIR serious games · 2023Article
- A panoramic view of personalization based on individual differences in persuasive and behavior change interventions.Frontiers in artificial intelligence · 2023Review
- Personality-targeted persuasive gamified systems: exploring the impact of application domain on the effectiveness of behaviour change strategies.User modeling and user-adapted interaction · 2022Article
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Authors and funding
3 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
In this paper, we develop and validate a scale to measure the perceived persuasiveness of messages to be used in digital behavior interventions. A literature review is conducted to inspire the initial scale items. The scale is developed using Exploratory and Confirmatory Factor Analysis on the data from a study with 249 ratings of healthy eating messages. The construct validity of the scale is established using ratings of 573 email security messages. Using the data from the two studies, we also show the usefulness of the scale by analyzing the perceived persuasiveness of different message types on the developed scale factors in both the healthy eating and email security domains. The results of our studies also show that the persuasiveness of message types is domain dependent and that when studying the persuasiveness of message types, the finer-grained argumentation schemes need to be considered and not just Cialdini's principles.
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Registered trials
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