ArticleProgress in orthodontics2021
The effects of images posted to social media by orthodontists on public perception of professional credibility and willingness to become a client.
Article in Progress in orthodontics, 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 33 papers.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
33 citing papers in PubMed.
- Clear Aligner Treatment in Denmark - A Questionnaire Survey among Citizens and Dental Practitioners in Denmark.Acta odontologica Scandinavica · 2026Article
- The Impact of Orthodontic-Related Social Media Content on Patients' Willingness to Initiate Treatment: A Systematic Review.Dentistry journal · 2026Review
- Utilization and familiarity of orthodontic mobile applications among orthodontists and trainees: a cross‑sectional survey with implications for Low‑ and Middle‑Income Countries (LMICs).BMC oral health · 2026Article
- Perception of AI-generated smile versus real orthodontic treatment outcomes among dentists, students, and laypeople.Scientific reports · 2026Article
- Article
- Advertising of orthodontic appliances on websites in the UK: Do they comply with advertising standards? A cross-sectional study.Journal of orthodontics · 2026Article
- Perception of e-professionalism of doctors of medicine and doctors of dental medicine among the general population in Croatia.BMC medical ethics · 2026Article
- Determinants of Orthodontist Selection Among Adolescents: The Role of Digital Information Sources.Patient preference and adherence · 2026Article
- Quality and reliability of clear aligner information on Brazilian orthodontists' websites: a DISCERN-based evaluation.Dental press journal of orthodontics · 2026Article
- Influence of Lipstick Application on the Attractiveness of Smile in Women With and Without Malocclusions: An Eye-Tracking Study.Orthodontics & craniofacial research · 2025Article
- Influence of social media on the choice of orthodontist and different types of orthodontic treatment.The Angle orthodontist · 2025Article
- The impact self-esteem towards the orthodontic issues in the social media: a cross-sectional study.BMC oral health · 2025Observational
- Instagram, a source of information and education about dental implants?Oral and maxillofacial surgery · 2025Article
- Public perception of the advertised claims of Damon® appliance system in Saudi Arabia: a cross-sectional survey-based study.BMC oral health · 2025Article
- User Experience, Satisfaction, and Complications of Direct-to-Consumer Orthodontics in Spain: A Cross-Sectional Study.Journal of clinical medicine · 2025Article
- The Impact of Orthodontists' Image-Based Social Media Posts on the Public's Willingness to Seek Treatment in the Central Region of Saudi Arabia.Patient preference and adherence · 2025Article
- Analyzing patient perspectives on orthodontic treatment through social media hashtags.PloS one · 2025Article
- Is Social Media a Boon or Bane for Orthodontics in the Current Digital Age: A Cross-Sectional Electronic Survey.Cureus · 2025Article
- Patient considerations for orthodontists: A comparative study of university students in Malaysia and Taiwan.Journal of dental sciences · 2024Article
- Differences between Doctors of Dental Medicine and Doctors of Medicine Awareness of Their Online Image and Perception Concerns: a Quantitative Cross-Sectional Study.Acta stomatologica Croatica · 2024Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
6 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
backgroundMany patients choose health professionals using the Internet, whether through websites or social media. In orthodontics, an orthodontist's relationship with active and potential patients can be affected by social media interactions, both as a marketing tool and as a tool for providing educational information. The purpose of the present study was to analyze the public perception of professional credibility and willingness to become a client, based on images posted by orthodontists on Instagram.
methodThis was a cross-sectional study performed using a digital self-administered questionnaire based on images from public Instagram profiles of orthodontists found using certain hashtags. The themes of the posts were analyzed through a qualitative analysis, and the results were expressed as categories. After analyzing 2445 images, 12 thematic categories emerged. A total of 446 individuals (225 laypeople, 66 dental students, and 155 dentists) evaluated the images in regard to the perception of professional credibility and willingness to become a client. One-way ANOVA and chi-square tests were applied, considering a 5% significance level.
resultsIt was found that more than 95% of the participants used social media, primarily Instagram, WhatsApp, and Facebook, and the social network most used to research health services was Instagram. Statistically significant differences were found in the mean value of perceived professional credibility between the groups (p < 0.05) for the following categories: "dental traction," "mini-implant mechanics," "before and after treatment," "aesthetic brackets," "metallic brackets," and "clear aligners." The categories "being a teacher" and "before and after treatment" had a higher impact on the participants' perception of credibility and willingness to become a client, unlike the "social relationship" and "family relationship" categories.
conclusionsSome of the themes found in the orthodontists' social media posts were found to influence the perceptions around professional credibility and willingness to become a client, although there were differences among the participants in the present study.
Indexed as
Identifiers
What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.