ArticleSubstance use & misuse2021
Marketing Content on E-Cigarette Brand-Sponsored Facebook Profile Pages.
Article in Substance use & misuse, 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 17 papers, 1 of them a synthesis that pooled it.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
17 citing papers in PubMed, 1 synthesis or guideline pooled it, 37 citations in OpenAlex.
- A Systematic Review of E-Cigarette Marketing Communication: Messages, Communication Channels, and Strategies.International journal of environmental research and public health · 2022Pooled it
- Effects of Nicotine-Free E-Cigarettes on Gastrointestinal System: A Systematic Review.Biomedicines · 2025Review
- Generative artificial intelligence and machine learning methods to screen social media content.PeerJ. Computer science · 2025Article
- Characteristics of Adolescents' and Young Adults' Exposure to and Engagement with Nicotine and Tobacco Product Content on Social Media.Journal of health communication · 2024Article
- Tobacco promotion restriction policies on social media.Tobacco control · 2024Article
- How to Identify e-Cigarette Brands Available in the United States During 2020-2022: Development and Usability Study.JMIR formative research · 2024Article
- Exposure to E-Cigarette Advertisements or Reviews and E-Cigarette Use Progression: A Longitudinal Examination of Short-Term and Long-Term Associations among US Young Adults.International journal of environmental research and public health · 2024Article
- Adolescents and Young Adults Use of Social Media and Following of e-Cigarette Influencers.Substance use & misuse · 2024Article
- Article
- The commercial promotion of electronic cigarettes on social media and its influence on positive perceptions of vaping and vaping behaviours in Anglophone countries: A scoping review.PLOS global public health · 2024Article
- How Facebook is used to promote ENDS products near four Big 10 universities: A qualitative analysis.Journal of American college health : J of ACH · 2024Article
- The impacts of electronic cigarette health warning labels on use intentions and perceptions: A cross-sectional study of US and Israeli adults who use tobacco.Journal of public health research · 2023Article
- The Promotion of Premium Cigars on Social Media.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2023Article
- A review of social media platform policies that address cannabis promotion, marketing and sales.Substance abuse treatment, prevention, and policy · 2023Review
- User-generated content and influencer marketing involving e-cigarettes on social media: a scoping review and content analysis of YouTube and Instagram.BMC public health · 2023Article
- Exposure to e-cigarette advertisements and non-advertising content in relation to use behaviors and perceptions among US and Israeli adults.Tobacco prevention & cessation · 2023Article
- Exposure to e-cigarette advertising and provaping websites, and the social acceptability of their use among nicotine users.Revista panamericana de salud publica = Pan American journal of public health · 2022Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
5 authors at 1 institution in 1 country.
Funding
Abstract
introductionE-cigarettes are marketed on brand-sponsored Facebook profile pages despite Facebook's policy to prohibit e-cigarette marketing on their platform. We aimed to identify e-cigarette marketing strategies used and products marketed on brand-sponsored Facebook profiles and assess whether these strategies and featured products differ by user engagement.
methodsWe examined up to 10 recent Facebook posts on 26 e-cigarette brand-sponsored profile pages uploaded between August 1 and November 31, 2016. We identified positive engagement (i.e. "like," "love"), negative engagement (i.e. "sad," "angry"), post type (e.g. link, photo), type of sales promotion (e.g. giveaways, discounts), non-sales promotion (e.g. event promotion without product marketing), and marketed products (e.g. e-cigarettes, e-liquids).
resultsWe examined 225 Facebook posts. Engagement was modest (e.g. Median "likes" = 8 [Min = 0, Max = 591]). The most common post types were photos (52.6%) and links (35.5%). Of all links, 83.7% were links to online shops. Of all posts, 35.0% had overt sales promotional content, 32.0% featured non-sales promotional content, and 68.0% featured an e-cigarette product. The most commonly featured product was an e-cigarette device (50.6%). Posts with more positive engagement included giveaways (versus sales [ DISCUSSION: E-cigarettes are marketed on Facebook using a variety of promotional strategies. Importantly, underage youth often can access this marketing content. Comprehensive tobacco control policies that restrict e-cigarette marketing on social media are needed urgently.
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What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.