ArticleAmerican journal of preventive medicine2021
Associations Between Exposure to The Real Cost Campaign, Pro-Tobacco Advertisements, and Tobacco Use Among Youth in the U.S.
Article in American journal of preventive medicine, 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 12 papers.
What it found
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Who cites it
12 citing papers in PubMed.
- Impact of Vaping Prevention Advertisements on US Adolescents: A Randomized Clinical Trial.JAMA network open · 2022Trial
- Attentional, Affective, and Cognitive Responses to the Food and Drug Administration's "The Real Cost" Youth Cigarette and E-Cigarette Prevention Campaigns Among Young Adults.American journal of preventive medicine · 2026Article
- EVALI, anti-vaping advertising, quit attempts, and susceptibility: insights into the 2019 inflection point for U.S. adolescent vaping from California data.BMC public health · 2026Article
- Assessing the effects of social media based anti-tobacco campaigns on tobacco use among youth in Virginia: an agent-based simulation approach.European journal of public health · 2025Article
- Media Reports and Knowledge of e-Cigarette or Vaping Use-Associated Lung Injury Among Adolescents in California: Population-Based Cross-Sectional Study.Journal of medical Internet research · 2025Article
- Youth Tobacco Control in the Digital Age: Impact of South Carolina's Youth Tobacco Education and Vaping Cessation Social Media Programs.International journal of environmental research and public health · 2025Article
- Characteristics Associated with Young Adults' Intentions to Engage with Anti-Vaping Instagram Posts.International journal of environmental research and public health · 2023Article
- How Age and E-cigarette Use Status Interact to Influence E-cigarette Ad Perceptions.Substance use & misuse · 2023Article
- Association between E-Cigarette Advertising Exposure and Use of E-Cigarettes among a Cohort of U.S. Youth and Young Adults.International journal of environmental research and public health · 2022Article
- Aided recall ofPreventive medicine reports · 2022Article
- Correlates of dual/poly tobacco use among school-going adolescents in Malaysia: Findings from a nationwide school-based study.Tobacco induced diseases · 2022Article
- Public Health Interventions Targeting the Prevention of Adolescent Vaping: A Scoping Review.Public health nursing (Boston, Mass.)Article
Corrections and comments
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Authors and funding
7 authors.
Funding
Abstract
introductionE-cigarette use is rising among youth. Advertising and anti-tobacco campaigns may be associated with the use of E-cigarettes and other tobacco products. This study examines the associations between tobacco use and exposure to The Real Cost's first campaign focusing on E-cigarettes.
methodsUsing the 2019 National Youth Tobacco Survey, a national survey of middle and high school students, the associations between exposure to The Real Cost anti-tobacco campaign, exposure to pro-tobacco advertising, and the use of tobacco products in the past 30 days (exclusive E-cigarettes, exclusive other tobacco use, and dual/poly use of E-cigarettes and other tobacco products) was examined. Other tobacco included anything but E-cigarettes.
resultsParticipants (N=13,165) were aged 11-17 years. Exposure to The Real Cost campaign was associated with decreased odds of using other tobacco products (AOR=0.60, 95% CI=0.43, 0.84) and dual/poly use (AOR=0.77, 95% CI=0.63, 0.94) but not E-cigarette use. Greater E-cigarette advertising exposure was associated with increased odds of being an exclusive E-cigarette user (AOR=1.90, 95% CI=1.52, 2.30) or dual/poly user (AOR=1.69, 95% CI=1.31, 2.18). Greater exposure to other tobacco advertising was associated with increased odds of being a dual/poly user (AOR=1.32, 95% CI=1.01, 1.71) but lower odds of exclusive E-cigarette use (AOR=0.76, 95% CI=0.60, 0.97).
conclusionsExposure to The Real Cost campaign was associated with decreased odds of using other tobacco products and dual/poly products. Exposure to pro-tobacco advertising was also associated with use. Future studies should assess the long-term effectiveness of anti-tobacco messaging.
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