ArticlePublic understanding of science (Bristol, England)2021
Interactions between emotional and cognitive engagement with science on YouTube.
Article in Public understanding of science (Bristol, England), 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 13 papers.
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Who cites it
13 citing papers in PubMed.
- Public Emotional and Thematic Responses to Major Emergencies on Social Media, 2024-2025: Cross-Sectional Convergent Mixed Methods Study.Journal of medical Internet research · 2026Article
- Article
- Enhancing media literacy to combat information fragmentation in digital short video platforms: a cross-sectional study.Scientific reports · 2025Article
- Cognitive, affective, and behavioral engagement with science news predicted by the use of accessibility strategies in science-minded and general audiences.Public understanding of science (Bristol, England) · 2025Article
- Quality, reliability, and dissemination of lung cancer information on short-video platforms in China: a cross-platform content analysis of TikTok, Kwai, and Rednote.Frontiers in public health · 2025Article
- Being vulnerable with viewers: Exploring how medical YouTubers communicated about COVID-19 with the public.PloS one · 2024Article
- Job demands-resources on digital gig platforms and counterproductive work behavior.Frontiers in psychology · 2024Article
- Article
- The Association of Short-Video Problematic Use, Learning Engagement, and Perceived Learning Ineffectiveness among Chinese Vocational Students.Healthcare (Basel, Switzerland) · 2023Article
- How Portuguese Health Entities Used Social Media to Face the Public Health Emergency during COVID-19 Disease.International journal of environmental research and public health · 2022Article
- Guidance in the chaos: Effects of science communication by virologists during the COVID-19 crisis in Germany and the role of parasocial phenomena.Public understanding of science (Bristol, England) · 2022Article
- Online learning satisfaction and its associated factors among international students in China.Frontiers in psychology · 2022Article
- Understanding the Emotional Impact of GIFs on Instagram through Consumer Neuroscience.Behavioral sciences (Basel, Switzerland) · 2021Article
Corrections and comments
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Authors and funding
2 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
This study aimed to map and characterize public engagement with science on YouTube. A two-part study was conducted. First, we collected and quantitatively analyzed trending videos on YouTube to evaluate the magnitude of public interaction with science content. Then, we assessed actual, rather than self-reports of, media interactions with science-related YouTube trending videos. We tested associations between behavioral engagement of viewing, liking, disliking or commenting, and emotional and cognitive engagement. Our findings affirm that science content attracts high public interest and that emotional and cognitive engagement with science on social media are distinct, but interrelated. We show that regardless of the valence of emotional engagement, emotion is linked to greater behavioral engagement of posting comments and to greater cognitive engagement of argumentative deliberation. Therefore, our findings suggest that social media interactions, which tend to evoke emotional responses, are a promising means of advancing person-to-person engagement with science.
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Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.