Evidence map›Paper›PMID 33519569›Full record

ArticleFrontiers in psychology2020

Exploring Brand Hate and the Association Between Similar Competitor Offer and Brand Equity: A Moderated-Mediation Model.

Mudassir Husnain, Zanxin Wang, Petra Poulova, Fauzia Syed, Ahsan Akbar, Muhammad Waheed Akhtar, Minhas Akbar, Muhammad Usman

Open access · goldAbstract read
PubMed Full text at PMC Publisher
In one paragraph

Article in Frontiers in psychology, 2020. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 2 papers.

0numbers the graph read from it
0cells of the map it votes in
2citing papers in PubMed
2.7field-weighted citation impact, top 10% of its field
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

2 citing papers in PubMed, 22 citations in OpenAlex.

  1. Article
  2. Article
4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

8 authors at 6 institutions in 3 countries.

Mudassir HusnainDepartment of Economics and Business Administration, University of Education Lahore, Faisalabad, Pakistan.
Zanxin WangSchool of Business and Tourism Management, Yunnan University, Kunming, China.
Petra PoulovaDepartment of Informatics and Quantitative Methods, University of Hradec Kralove, Hradec Králové, Czechia.
Fauzia SyedFaculty of Management Science, International Islamic University, Islamabad, Pakistan.
Ahsan AkbarInternational Business School, Guangzhou College of South China University of Technology, Guangzhou, China.
Muhammad Waheed AkhtarDepartment of Management Sciences, COMSATS University Islamabad, Sahiwal, Pakistan.
Minhas AkbarDepartment of Management Sciences, COMSATS University Islamabad, Sahiwal, Pakistan.
Muhammad UsmanDepartment of Economics and Business Administration, University of Education Lahore, Faisalabad, Pakistan.
COMSATS University Islamabad · PKUniversity of Education · PKInternational Islamic University, Islamabad · PKSouth China University of Technology · CNUniversity of Hradec Králové · CZYunnan University · CN

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

Using the assumptions of Sternberg (2003) Duplex Theory of Hate, the present study reveals the combined effects of similar competitor offer and narcissistic personality on brand equity through the underlying mechanism of brand hate. Specifically, we hypothesize that brand hate mediates the relationship between similar competitor offer and brand equity. Moreover, we propose that similar competitor offer and brand hate relationship are stronger for narcissistic individuals. By employing a multi-wave time-lagged research design, we collected data from a sample of (

Indexed as

brand equitybrand hateduplex theory of hatenarcissistic personalitysimilar competitor offer

Identifiers

PMID33519569
PMCPMC7843577
OpenAlexW3122499015

What OpenQuestion holds

Textmetadata
LicenceCC BY
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.