Hi-def memories of lo-def scenes.

The study of visual memory is typically concerned with an image's content: How well, and with what precision, we can recall which objects, people, or features we have seen in the past. But images also vary in their quality: The same object or scene may appear in an image that is sharp and highly resolved, or it may appear in an image that is blurry and faded. How do we remember those properties? Here six experiments demonstrate a new phenomenon of "vividness extension": a tendency to (mis)remember images as though they are "enhanced" versions of themselves - that is, sharper and higher quality than they actually appeared at the time of encoding. Subjects briefly saw images of scenes that varied in how blurry they were, and then adjusted a new image to be as blurry as the original. Unlike an old photograph that fades and blurs, subjects misremembered scenes as more vivid (i.e., less blurry) than those scenes had actually appeared moments earlier. Follow-up experiments extended this phenomenon to saturation and pixelation - with subjects recalling scenes as more colorful and resolved - and ruled out various forms of response bias. We suggest that memory misrepresents the quality of what we have seen, such that the world is remembered as more vivid than it is.