SynthesisFrontiers in neuroscience2020
Is EEG Suitable for Marketing Research? A Systematic Review.
Synthesis in Frontiers in neuroscience, 2020. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 25 papers.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
25 citing papers in PubMed.
- Beyond neural oscillations: Stress-related aperiodic activity and aperiodic-oscillatory spectral covariation.iScience · 2026Article
- Neural Signatures of Emotion: EEG-based Insights into Love and Excitement in Advertising.Annals of neurosciences · 2025Article
- Integrating Cutting-Edge Technologies in Food Sensory and Consumer Science: Applications and Future Directions.Foods (Basel, Switzerland) · 2025Review
- Comparison of Post-Consumption Attention Between Two Different Aroma Types of Baijiu Using the Stroop Task.Foods (Basel, Switzerland) · 2025Article
- Domain-generalized Deep Learning for Improved Subject-independent Emotion Recognition Based on Electroencephalography.Experimental neurobiology · 2025Article
- Neuroscientific Analysis of Logo Design: Implications for Luxury Brand Marketing.Behavioral sciences (Basel, Switzerland) · 2025Article
- Neural correlates of the non-optimal price: an MEG/EEG study.Frontiers in human neuroscience · 2025Article
- A systematic review on EEG-based neuromarketing: recent trends and analyzing techniques.Brain informatics · 2024Review
- Research on the cognitive neural mechanism of privacy empowerment illusion cues regarding comprehensibility and interpretability for privacy disclosures.Scientific reports · 2024Article
- Article
- Influence of Multimodal Emotional Stimulations on Brain Activity: An Electroencephalographic Study.Sensors (Basel, Switzerland) · 2023Article
- Quantitative and Qualitative Representation of Introductory and Advanced EEG Concepts: An Exploration of Different EEG Setups.Journal of undergraduate neuroscience education : JUNE : a publication of FUN, Faculty for Undergraduate Neuroscience · 2023Article
- Motivation in the metaverse: A dual-process approach to consumer choices in a virtual reality supermarket.Frontiers in neuroscience · 2023Article
- Neuroselling: applying neuroscience to selling for a new business perspective. An analysis on teleshopping advertising.Frontiers in psychology · 2023Article
- Central EEG Beta/Alpha Ratio Predicts the Population-Wide Efficiency of Advertisements.Brain sciences · 2022Article
- An Ensemble Model for Consumer Emotion Prediction Using EEG Signals for Neuromarketing Applications.Sensors (Basel, Switzerland) · 2022Article
- Consumer Behaviour to Be Considered in Advertising: A Systematic Analysis and Future Agenda.Behavioral sciences (Basel, Switzerland) · 2022Review
- Scarcity Enhances Outcome Evaluation in the Present: Electroencephalography Evidence.Brain sciences · 2022Article
- Temporal and electroencephalography dynamics of surreal marketing.Frontiers in neuroscience · 2022Article
- "Sound" Decisions: The Combined Role of Ambient Noise and Cognitive Regulation on the Neurophysiology of Food Cravings.Frontiers in neuroscience · 2022Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
5 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
PubMed holds no abstract for this paper.
Indexed as
Identifiers
What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.