Evidence map›Paper›PMID 33352995›Full record

ArticleNutrients2020

Australian Consumers Are Willing to Pay for the Health Star Rating Front-of-Pack Nutrition Label.

Sheri L Cooper, Lucy M Butcher, Simone D Scagnelli, Johnny Lo, Maria M Ryan, Amanda Devine, Therese A O'Sullivan

Open access · goldAbstract read
In one paragraph

Article in Nutrients, 2020. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 10 papers, 1 of them a synthesis that pooled it.

0numbers the graph read from it
0cells of the map it votes in
10citing papers in PubMed, 1 pooled it
2.0field-weighted citation impact, top 12% of its field
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

10 citing papers in PubMed, 1 synthesis or guideline pooled it, 16 citations in OpenAlex.

  1. Consumer willingness to pay for healthier food products: A systematic review.Obesity reviews : an official journal of the International Association for the Study of Obesity · 2023
    Pooled it
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4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

7 authors at 2 institutions in 1 country.

Sheri L CooperSchool of Health and Human Sciences, Gold Coast Campus, Southern Cross University, Southern Cross Drive, Bilinga, QLD 4225, Australia.
Lucy M ButcherSchool of Health and Medical Sciences, Edith Cowan University, 270 Joondalup Drive, Joondalup, WA 6027, Australia.ORCID 0000-0002-2960-3281
Simone D ScagnelliSchool of Business and Law, Edith Cowan University, 270 Joondalup Drive, Joondalup, WA 6027, Australia.ORCID 0000-0003-3578-2359
Johnny LoSchool of Science, Edith Cowan University, 270 Joondalup Drive, Joondalup, WA 6027, Australia.ORCID 0000-0003-1913-5354
Maria M RyanSchool of Business and Law, Edith Cowan University, 270 Joondalup Drive, Joondalup, WA 6027, Australia.ORCID 0000-0002-1270-0480
Amanda DevineSchool of Health and Medical Sciences, Edith Cowan University, 270 Joondalup Drive, Joondalup, WA 6027, Australia.ORCID 0000-0001-6978-6249
Therese A O'SullivanSchool of Health and Medical Sciences, Edith Cowan University, 270 Joondalup Drive, Joondalup, WA 6027, Australia.ORCID 0000-0003-1003-854X
Edith Cowan University · AUSouthern Cross University · AU

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

The Australia and New Zealand Ministerial Forum on Food Regulation has supported the recommendations set out in the 2019 Health Star Rating System Five Year Review Report. Specifically, the forum supported, in principle, Recommendation 9, to mandate the Health Star Rating if clear uptake targets were not achieved while the system is voluntary. Given that mandatory labelling is being considered, it is important to investigate how much consumers value the Health Star Rating in order to understand potential consumer uptake and inform industry. The aim of this study was to assess consumers' valuation of the Health Star Rating system by analysing their willingness to pay for a packaged food product with the Health Star Rating label, utilising a double-bounded dichotomous choice contingent valuation approach. The results indicate that almost two-thirds of Australian household grocery shoppers were willing to pay more for a product with the Health Star Rating, on average up to an additional 3.7% of the price of the product. However, public health nutrition benefits associated with consumers' willingness to pay more for products with the Health Star Rating is currently limited by the lack of guarantee of the systems' accuracy. Given consumer support, a well validated and comprehensive Health Star Rating labelling system can potentially improve health outcomes, cost effectiveness and reduce environmental impacts.

Indexed as

Consumer BehaviorNutrition PolicyNutritive ValueAdultAgedAged, 80 and overAustraliaDiet, HealthyFemaleFood LabelingHumansMaleMiddle AgedSurveys and QuestionnairesYoung AdultAustraliaconsumershealth star ratingnutrient profilingnutrition labellingwillingness to pay

Identifiers

PMID33352995
PMCPMC7765932
OpenAlexW3111735767

What OpenQuestion holds

Textmetadata
LicenceCC BY
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.