ArticleFrontiers in psychology2020
How to Solve the Social Norm Conflict Dilemma of Green Consumption: The Moderating Effect of Self-Affirmation.
Article in Frontiers in psychology, 2020. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 9 papers.
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Who cites it
9 citing papers in PubMed.
- Implications of regional variations in climate change vulnerability and mitigation behaviour for social-climate dynamics.Nature communications · 2026Article
- Why should I when no one else does? A review of social norm appeals to promote sustainable minority behavior.Frontiers in psychology · 2024Review
- They approve but they don't act: promoting sustainable minority behavior with (conflicting) social norm appeals.Frontiers in psychology · 2024Article
- The Association between Intrahousehold Food Allocation Social Norms and Thinness among Young Adolescent Girls: A Community-Based Study.Ethiopian journal of health sciences · 2023Article
- Promoting Low-Carbon Purchase from Social Norms Perspective.Behavioral sciences (Basel, Switzerland) · 2023Article
- How active social network site use affects green consumption: A moderated mediation model.Frontiers in psychology · 2023Article
- Article
- Influence of Publicity and Education and Environmental Values on the Green Consumption Behavior of Urban Residents in Tibet.International journal of environmental research and public health · 2021Article
- Merging the Social Influence Theory and the Goal-Framing Theory to Understand Consumers' Green Purchasing Behavior: Does the Level of Sensitivity to Climate Change Really Matter?Frontiers in psychology · 2021Article
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Authors and funding
3 authors.
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Abstract
Social norms are important social factors that affect individual behavioral change. Using social norms to promote green consumption is receiving increasing attention. However, due to the different formation processes and mechanisms of the behavioral influence of the different types of social norms, using social norms to promote green consumption often has social norm conflict situations (injunctive norms + negative descriptive norms). Thus, it is difficult to attain the maximum utility of social norms. The present research found that social norm conflict weakens the role of injunctive norms in promoting green consumption. Specifically, negative descriptive norms weaken the role of injunctive norms in promoting green consumption. Alienation, which manifests through powerlessness and meaninglessness, plays a mediating role in the relationship between social norm conflict and green consumption. Self-affirmation moderates the mediating role of alienation between social norm conflicts and green consumption. Self-affirmation reduces the alienation caused by social norm conflict, thereby alleviating the weakening effect of social norm conflict on green consumption.
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