ArticleBMJ open2020
Association between different types of mass media and antenatal care visits in India: a cross-sectional study from the National Family Health Survey (2015-2016).
Article in BMJ open, 2020. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 16 papers, 1 of them a synthesis that pooled it.
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Who cites it
16 citing papers in PubMed, 1 synthesis or guideline pooled it, 39 citations in OpenAlex.
- A Review of the National Family Health Survey Data in Addressing India's Maternal Health Situation.Public health reviews · 2022Pooled it
- Comprehensive Immunisation Among Children Aged 12-23 Months in India-A Multilevel Modelling Analysis From the National Family Health Survey (2015-21).Public health challenges · 2026Article
- Association between mass media exposure and cervical cancer screening uptake among women aged 30-49 years in four sub-Saharan African countries: a pooled analysis of demographic and health surveys.BMC women's health · 2025Article
- Why Do First Time Mothers in Sub-Saharan Africa Delay Their First Antenatal Care Visit? Evidence From Demographic and Health Surveys (2019-2022) From 18 Countries-A Cross-Sectional Study.Health science reports · 2025Article
- Estimated effect of media use on mothers' vaccination of their children in Sub-Saharan Africa: a quasi-experimental propensity score matching analysis using DHS data.BMC public health · 2025Article
- Can we convince the unvaccinated to vaccinate: lessons from COVID-19 vaccination.BMC public health · 2025Article
- Spatial Distribution and Multilevel Analysis of Pregnancy Loss in India: Examining Individual and Contextual Factors.Journal of research in health sciences · 2025Article
- Antenatal care visits and associated factors in Senegal: a multilevel poisson regression analysis of the 2023 DHS survey.Frontiers in global women's health · 2025Article
- Multilevel modelling of factors associated with eight or more antenatal care contacts in low and middle-income countries: findings from national representative data.Annals of medicine and surgery (2012) · 2024Article
- Association between mass media exposure and infant and young child feeding practices in India: a cross-sectional study.Scientific reports · 2023Article
- Towards achievement of Sustainable Development Goal 3: multilevel analyses of demographic and health survey data on health insurance coverage and maternal healthcare utilisation in sub-Saharan Africa.International health · 2023Article
- Factors associated with inadequate receipt of components and non-use of antenatal care services in India: a regional analysis.BMC public health · 2023Article
- Article
- Exposure to different types of mass media and timing of antenatal care initiation: insights from the 2016 Uganda Demographic and Health Survey.BMC women's health · 2022Article
- Article
- Communication and Social Determinants of Cancer Preventive Behaviors in Adolescents From Low Socio-Economic Backgrounds in India: A Cross-Sectional Study.Cancer control : journal of the Moffitt Cancer CenterArticle
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Authors and funding
4 authors at 2 institutions in 1 country.
Funding
No grant is acknowledged in the PubMed record.
Abstract
objectiveTo generate evidence for the association between different types of mass media and antenatal care (ANC) visits in India.
designA cross-sectional study design, analysing data from India's National Family Health Survey 4 (NFHS-4), 2015-2016.
settingRural and urban India.
participantsFrom NFHS-4, women who had given birth in the last 5 years before survey administration were included in this study. Women with missing information about their number of ANC visits and their caste were excluded, leaving 187 894 women in the final analytical sample. PRIMARY OUTCOME MEASURES: Logistic regression analysis was conducted to determine the association of ANC utilisation with mass media exposure.
resultsOverall, our study showed that high exposure to all four types of mass media was positively associated with making at least eight ANC visits. In rural India, women who had high exposure to newspaper/magazine (adjusted OR (aOR), 1.43; 95% CI, 1.31 to 1.57), radio (aOR, 1.22; 95% CI, 1.09 to 1.37), television (aOR, 2.07; 95% CI, 1.94 to 2.2) and movies (aOR, 1.33; 95% CI, 1.2 to 1.47) were more likely to make at least eight ANC visits. In urban India, women who had high exposure to newspaper/magazine (aOR, 1.12; 95% CI, 1.02 to 1.24), radio (aOR, 1.37; 95% CI, 1.13 to 1.65), television (aOR, 1.39; 95% CI, 1.24 to 1.55) and movies (aOR, 1.23; 95% CI, 1.09 to 1.38) were more likely to make at least eight ANC visits.
conclusionsOur findings emphasise the need for increased awareness about adequate ANC visits in India, to improve maternal, neonatal and child health outcomes. Our study highlights that television penetration is broader than other forms of media and has the potential to create awareness about health in both urban and rural populations. These findings can inform ANC-related health awareness campaigns in the country to allocate resources to appropriate media sources to encourage healthy behaviours.
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