ArticleJournal of experimental social psychology2021
Moralization of Covid-19 health response: Asymmetry in tolerance for human costs.
Article in Journal of experimental social psychology, 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 16 papers.
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The trial behind it
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Who cites it
16 citing papers in PubMed, 51 citations in OpenAlex.
- Using Moralization as a Persuasion Strategy in Public Health Messages: A Cross-Sectional, Experimental Study on Vaping.International journal of environmental research and public health · 2022Trial
- Refining the role of behavioural and social sciences in pandemic response post-COVID-19.Nature human behaviour · 2026Review
- What Lessons can Be Learned From the Management of the COVID-19 Pandemic?International journal of public health · 2025Review
- Review
- In masks we trust: explicit and implicit reactions to masked faces vary by political orientation.BMC psychology · 2024Article
- How compliance with behavioural measures during the initial phase of a pandemic develops over time: A longitudinal COVID-19 study.The British journal of social psychology · 2023Article
- Moralization and Mismoralization in Public Health.Medicine, health care, and philosophy · 2022Article
- Face mask use as a categorical dimension in social perception.Scientific reports · 2022Article
- The dark side of belief in Covid-19 scientists and scientific evidence.Personality and individual differences · 2022Article
- Moralizing the COVID-19 Pandemic: Self-Interest Predicts Moral Condemnation of Other's Compliance, Distancing, and Vaccination.Political psychology · 2022Article
- I'm wearing a mask, but are they?: Perceptions of self-other differences in COVID-19 health behaviors.PloS one · 2022Article
- The new normal: Covid-19 risk perceptions and support for continuing restrictions past vaccinations.PloS one · 2022Article
- Aggressive measures, rising inequalities, and mass formation during the COVID-19 crisis: An overview and proposed way forward.Frontiers in public health · 2022Review
- The limitations of polling data in understanding public support for COVID-19 lockdown policies.Royal Society open science · 2021Article
- Fighting COVID-19 with the team of 5 million: Aotearoa New Zealand government communication during the 2020 lockdown.Social sciences & humanities open · 2021Article
- Moral Decision-Making During COVID-19: Moral Judgements, Moralisation, and Everyday Behaviour.Frontiers in psychology · 2021Article
Corrections and comments
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Authors and funding
3 authors at 3 institutions in 2 countries.
Funding
No grant is acknowledged in the PubMed record.
Abstract
We hypothesized that because Covid-19 (C19) remains an urgent and visible threat, efforts to combat its negative health consequences have become moralized. This moralization of health-based efforts may generate asymmetries in judgement, whereby harmful by-products of those efforts (i.e., instrumental harm) are perceived as more acceptable than harm resulting from non-C19 efforts, such as prioritizing the economy or non-C19 issues. We tested our predictions in two experimental studies. In Study 1, American participants evaluated the same costs (public shaming, deaths and illnesses, and police abuse of power) as more acceptable when they resulted from efforts to minimize C19's health impacts, than when they resulted from non-health C19 efforts (e.g., prioritizing economic costs) or efforts unrelated to C19 (e.g., reducing traffic deaths). In Study 2, New Zealand participants less favorably evaluated the quality of a research proposal empirically questioning
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.