ArticleSustainable cities and society2021
Uncovering people's mask-saving intentions and behaviors in the post-COVID-19 period: Evidence from China.
Article in Sustainable cities and society, 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 20 papers.
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Who cites it
20 citing papers in PubMed.
- The effect of government information release on public protective behaviors during the emerging infectious diseases epidemic in China.Frontiers in public health · 2026Article
- Exploring behavioral determinants of residents' ecological conservation in rural tourism development.Scientific reports · 2025Article
- Article
- Examination of factors that impact mask or respirator purchase and usage during the COVID-19 pandemic.PloS one · 2024Article
- Utilizing the theory of planned behavior to predict COVID-19 vaccination intention: A structural equational modeling approach.Heliyon · 2023Article
- Linking Cultural Tightness, Components of Norm Activation and COVID-19 Preventive Behaviors among University Students: Evidence from Beijing, China.International journal of environmental research and public health · 2023Article
- Evaluating Whether and How Public Health Event Information Frameworks Promote Pro-Environmental Behavior.International journal of environmental research and public health · 2023Article
- What makes residents more willing to participate in source separation of waste masks under the COVID-19 pandemic?Journal of material cycles and waste management · 2023Article
- The Impact of Digital Contact Tracing Apps Overuse on Prevention of COVID-19: A Normative Activation Model Perspective.Life (Basel, Switzerland) · 2022Article
- From Health Campaign to Interpersonal Communication: Does Traditional Diet Culture Hinder the Communication of the ChineseInternational journal of environmental research and public health · 2022Article
- Mask-wearing intentions on airplanes during COVID-19 - Application of theory of planned behavior model.Transport policy · 2022Article
- Better future with better us: Exploring young people's energy-saving behavior based on norm activation theory.Frontiers in public health · 2022Article
- The influence mechanism of household waste separation behavior among college students in the post COVID-19 pandemic period.Journal of material cycles and waste management · 2022Article
- Influential Factors for Sustainable Intention to Visit a National Park during COVID-19: The Extended Theory of Planned Behavior with Perception of Risk and Coping Behavior.International journal of environmental research and public health · 2021Article
- Spatiotemporal patterns of the COVID-19 control measures impact on industrial production in Wuhan using time-series earth observation data.Sustainable cities and society · 2021Article
- Determinants of Farmers' Intention of Straw Recycling: A Comparison Analysis Based on Different Pro-Environmental Publicity Modes.International journal of environmental research and public health · 2021Article
- Would Older Adults Perform Preventive Practices in the Post-COVID-19 Era? A Community-Based Cross-Sectional Survey in China.International journal of environmental research and public health · 2021Article
- Factors influencing protective behavior in the post-COVID-19 period in China: a cross-sectional study.Environmental health and preventive medicine · 2021Article
- Indoor air quality improvement in COVID-19 pandemic: Review.Sustainable cities and society · 2021Article
- The effects of information framing on self-protective behavior: Evidence from the COVID-19 vaccine uptake.Digital healthArticle
Corrections and comments
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Authors and funding
4 authors.
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No grant is acknowledged in the PubMed record.
Abstract
The COVID-19 pandemic has caused a surge in the demand for medical masks over the past few months. Many countries and regions have experienced a shortage of masks and raw materials, as well as soaring prices. Understanding mask-saving behavior is an important way to help improve medical resource sustainability and respond to the outbreak. This study integrates the theory of planned behavior and normative activation to propose a new comprehensive theoretical framework, which aims to reveal people's mask-saving intentions (MSI) and behaviors in the post-pandemic period. Using the partial least squares structural equation modeling method, a total of 1057 questionnaires randomly collected from China were measured and empirically analyzed. Results indicate the following: (i) Reducing the frequency of going-out is the main approach to saving masks in China, and the majority of people reuse a mask from two to five times. (ii) Personal norms, subjective norms, attitudes and perceived behavioral control all have significant positive effects on MSI; awareness of consequences and ascription of responsibility also indirectly affect MSI through personal norms. (iii) As for extended factors, environmental concerns, perceived risk and information publicity positively affect MSI, but supply chain performance does not have a significant role. (iv) Excessive information publicity may weaken the impact of personal norms, subjective norms and perceived risk on MSI. Given the above findings, some insightful management implications are proposed.
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