ArticleInternational journal of environmental research and public health2020
Resilience and Anti-Stress during COVID-19 Isolation in Spain: An Analysis through Audiovisual Spots.
Article in International journal of environmental research and public health, 2020. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 5 papers.
What it found
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Who cites it
5 citing papers in PubMed.
- Health Communication in the Time of COVID-19 Pandemic: A Qualitative Analysis of Italian Advertisements.International journal of environmental research and public health · 2023Article
- Queervertising: An empowerment tool for the gay men and lesbian community.F1000Research · 2023Review
- A Study on the COVID-19 Preventive Behaviors of Automobile Manufacturing Workers in South Korea.Healthcare (Basel, Switzerland) · 2022Article
- COVID-19 Study on Scientific Articles in Health Communication: A Science Mapping Analysis in Web of Science.International journal of environmental research and public health · 2022Review
- COVID-19, Fake News, and Vaccines: Should Regulation Be Implemented?International journal of environmental research and public health · 2021Article
Corrections and comments
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Authors and funding
5 authors.
Funding
Abstract
This study analyses broadcasted advertising spots during the COVID-19 isolation period in Spain. It aims to identify the narrative communicative resources and messages spread by companies/brands under the background of a global pandemic, where a common pattern highlighting the social function of brands is supposed, specifically regarding stress and resilience. We propose a mixed method based on the combination of qualitative analysis of the content of a compendium of 71 commercials and statistical analysis to group and test the correlations between some key variables, thus incorporating multivariate analysis with a quantitative method. Our main finding is the collective trend and communicative behaviour in the advertising of companies/brands during isolation, in which a change in the traditional role of advertising communication has occurred, where advertisers have become a key support in combatting the disease and a key support for health and psychological management in the Spanish population. In fact, they act as guardians of resilience and promoters for alleviating stress.
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Registered trials
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