Trial reportThe American psychologist2020
User-informed marketing versus standard description to drive demand for evidence-based therapy: A randomized controlled trial.
Trial report in The American psychologist, 2020. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 17 papers, 1 of them a synthesis that pooled it.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
17 citing papers in PubMed, 1 synthesis or guideline pooled it, 30 citations in OpenAlex.
- Evidence Base on Outpatient Behavioral Treatments for Adolescent Substance Use, Update 2018-2023: Current Status, Best Practices, and Opportunities for Advancing the Science.Journal of clinical child and adolescent psychology : the official journal for the Society of Clinical Child and Adolescent Psychology, American Psychological Association, Division 53Pooled it
- A randomized controlled trial of targeted vs. General direct-to-consumer marketing to address psychotherapy attitudes and stigma in military service members and Veterans.Military psychology : the official journal of the Division of Military Psychology, American Psychological Association · 2025Trial
- Youth Mental Health Treatment Knowledge and Information Sources Among Racially and Ethnically Minoritized Parents: A Cross-Sectional Study.The journal of behavioral health services & research · 2026Article
- Harnessing Implementation Science in Clinical Psychology: Past, Present, and Future.Annual review of clinical psychology · 2025Review
- We Have Spent Time, Money, and Effort Making Self-Help Digital Mental Health Interventions: Is Anyone Going to Come to the Party?Journal of medical Internet research · 2024Review
- Contingency management needs implementation science.Addiction (Abingdon, England) · 2024Article
- The "D&I Bridge": introducing a teaching tool to define the D, the I, and the why.Implementation science communications · 2024Article
- Parent-identified barriers to accessing exposure therapy: A qualitative study using process mapping.Frontiers in psychiatry · 2023Article
- Empowering Health Care Workers on Social Media to Bolster Trust in Science and Vaccination During the Pandemic: Making IMPACT Using a Place-Based Approach.Journal of medical Internet research · 2022Article
- Disseminating online parenting resources in the community during the COVID-19 pandemic: Lessons learned.Journal of community psychology · 2022Article
- It's all in the name: why exposure therapy could benefit from a new one.Current psychology (New Brunswick, N.J.) · 2022Article
- Health Equity and Enrollment in Preventive Parenting Programs: A Qualitative Study of Filipino Parents.Evidence-based practice in child and adolescent mental health · 2022Article
- Family involvement in treatment and recovery for substance use disorders among transition-age youth: Research bedrocks and opportunities.Journal of substance abuse treatment · 2021Review
- The effect of caregiver key opinion leaders on increasing caregiver demand for evidence-based practices to treat youth anxiety: protocol for a randomized control trial.Implementation science communications · 2021Article
- Adolescent Behavioral Health Problems are Associated with Parent Perceptions of Evidence-Based Therapy and Preferences when Seeking Therapeutic Support.Professional psychology, research and practice · 2021Article
- Expanding the reach of psychological science through implementation science: Introduction to the special issue.The American psychologist · 2020Article
- The effect of caregiver opinion leaders to increase demand for evidence-based practices for youth anxiety: A cluster randomized controlled trial.Implementation research and practiceArticle
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
7 authors at 3 institutions in 1 country.
Funding
Abstract
Direct-to-consumer (DTC) marketing represents a vital strategy to disseminate evidence-based therapies (EBTs). This 3-phase research program, informed by the marketing mix, developed and evaluated user-informed DTC materials for parents concerned about adolescent substance use (SU). Phases 1 and 2 consisted of qualitative interviews (n = 29 parents) and a quantitative survey (n = 411), respectively, to elicit parents' preferred terms and strategies to disseminate EBT. Building upon prior phases, the current study (Phase 3) developed a user-informed infographic (128 words, 7th-grade level) focused on SU therapy. Parents were randomly assigned to view the user-informed infographic (n = 75) or a standard EBT description (n = 77) from the American Psychological Association (529 words, 12th-grade level). Logistic regressions examined the effect of marketing condition on parent-reported behavioral intentions and actual requests for EBT information, controlling for correlates of parent preferences in Phase 2 (parent education level; adolescent internalizing, externalizing, legal, and SU problems). Counter to hypotheses, condition did not have a main effect on either outcome. However, there was a significant interaction between condition and adolescent SU problems: among parents whose adolescents had SU problems, the user-informed infographic predicted 3.7 times higher odds of requesting EBT information than the standard description. Additionally, parents whose adolescents had legal problems were more likely to request EBT information than parents whose adolescents did not. The infographic was 4 times shorter and written at 5 grade levels lower, thereby providing a highly disseminable alternative. Findings highlight the value of specificity in DTC marketing, while advancing methods to create tailored marketing materials and communicate knowledge about psychological science. (PsycInfo Database Record (c) 2020 APA, all rights reserved).
Indexed as
Identifiers
What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.