ArticleHealth education & behavior : the official publication of the Society for Public Health Education2021
Young People's Experiences and Perceptions of YouTuber-Produced Health Content: Implications for Health Promotion.
Article in Health education & behavior : the official publication of the Society for Public Health Education, 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 22 papers, 1 of them a synthesis that pooled it.
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Who cites it
22 citing papers in PubMed, 1 synthesis or guideline pooled it, 56 citations in OpenAlex.
- A systematic review of social media use among rural US adolescents and associated health outcomes.BMC public health · 2026Pooled it
- A tool to measure the influence of social media on health behaviors: an exploratory study.BDJ open · 2026Article
- Transforming academic medicine through social media: why isn't it working for me?Pediatric research · 2026Article
- Evaluating the efficacy of digital media platforms in disseminating public health information: A global review with implications for South Africa.African journal of primary health care & family medicine · 2026Review
- Development of the FIDES Athlete Development Program 'girls are not small boys': a digital educational intervention.BMJ open sport & exercise medicine · 2026Article
- Adolescents' and youths' perceived barriers and facilitators to engaging with digital mental health interventions for depression and anxiety: A scoping review.Internet interventions · 2025Review
- Impact of YouTube User-Generated Content on News Dissemination and Youth Information Reception.Health expectations : an international journal of public participation in health care and health policy · 2025Article
- A Scoping Review of the Quality of Orthodontic Information on YouTube.Orthodontics & craniofacial research · 2025Article
- Promoting youth well-being: a qualitative study of Finnish YouTubers' mental health content.Health promotion international · 2025Article
- Factors that influence snacking behaviors among urban Indian adolescents - a qualitative inquiry.Frontiers in nutrition · 2025Article
- IMPROVING HPV VACCINE RATES FOR ABORIGINAL YOUNG PEOPLE THROUGH A SOCIAL MEDIA CAMPAIGN: AN INTERRUPTED TIME SERIES.F1000Research · 2025Article
- Young People's Trust in Digital Sexual Healthcare: A Narrative Review.International journal of sexual health : official journal of the World Association for Sexual Health · 2025Article
- Helpful or harmful? Navigating the impact of social media influencers' health advice: insights from health expert content creators.BMC public health · 2024Article
- Characterizing the Adoption and Experiences of Users of Artificial Intelligence-Generated Health Information in the United States: Cross-Sectional Questionnaire Study.Journal of medical Internet research · 2024Article
- Article
- Disseminating the research findings from the adolescents and adults living with Perinatal HIV (AALPHI) study: an approach from young people living with HIV.Research involvement and engagement · 2024Article
- Healthy Lifestyles and Self-Improvement Videos on YouTube: A Thematic Analysis of Teen-Targeted Social Media Content.AMIA ... Annual Symposium proceedings. AMIA Symposium · 2024Article
- Perception on Anxiety among Adolescents and Mental Health Professionals and Development of Comic Strip.Indian journal of psychological medicine · 2023Article
- Association of Hospital Characteristics and Previous Hospitalization-Related Experiences with Patients' Perceptions of Hospital Care in China.International journal of environmental research and public health · 2022Article
- Listening to the voices of adolescents for the design of strategies to promote healthy eating: an exploratory study in a Latin American country.Public health nutrition · 2021Article
Corrections and comments
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Authors and funding
4 authors at 2 institutions in 2 countries.
Funding
No grant is acknowledged in the PubMed record.
Abstract
The growing diversity and uptake of social media has increased the sources of health information available to young people. YouTube is one of the most popular social media platforms for young people in the United Kingdom, and YouTubers are the most important influencers on the platform producing diverse health content. They are increasingly recognized by popular media and public health organizations as a potentially influential source of health information for young people. This study aimed to qualitatively explore young people's experiences and perceptions of YouTuber health content. Focus groups (November 2017 to January 2018) with 85 young people (13-18 years) were recruited from schools in a single county in North West England. The findings suggest young people's engagement with YouTuber health content is dependent on how they encounter it, YouTubers' motivations for producing it, and the perceived relatability, sincerity, and generalization present in this content. The study confirms YouTuber health content was one of the many sources of health information used by young people and was most frequently encountered during young people's routine viewing. Collaboration between public health organizations and YouTubers could be promising in communicating health messages to young people already engaged with these YouTubers, as part of wider campaigns or interventions. These messages could be particularly effective if they focused on experiences and norms rather than advice, remained consistent with YouTubers' existing health content, incorporate clear indicators of accuracy into their narrative, and state their intention to benefit young people.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.