Evidence map›Paper›PMID 33239351›Full record

ReviewBritish journal of sports medicine2020

Maximising the impact of global and national physical activity guidelines: the critical role of communication strategies.

Karen Milton, Adrian E Bauman, Guy Faulkner, Gerard Hastings, William Bellew, Chloë Williamson, Paul Kelly

Abstract readReview
In one paragraph

Review in British journal of sports medicine, 2020. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 30 papers, 3 of them syntheses that pooled it.

0numbers the graph read from it
0cells of the map it votes in
30citing papers in PubMed, 3 pooled it
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

30 citing papers in PubMed, 3 syntheses or guidelines pooled it.

  1. Pooled it
  2. Guideline
  3. Pooled it
  4. Article
  5. Article
  6. Article
  7. Article
  8. External Stakeholder Engagement With State Government Physical Activity Strategies: A Qualitative Exploration.Health promotion journal of Australia : official journal of Australian Association of Health Promotion Professionals · 2026
    Article
  9. Article
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  11. Review
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  13. Communicating physical activity messages with adolescents: what works? A scoping review with stakeholder consultation.The international journal of behavioral nutrition and physical activity · 2025
    Article
  14. Article
  15. Article
  16. A qualitative exploration of multi-stakeholder perspectives of before-school physical activity.The international journal of behavioral nutrition and physical activity · 2024
    Article
  17. Article
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4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

7 authors.

Karen MiltonNorwich Medical School, University of East Anglia, Norwich, UK k.milton@uea.ac.uk.ORCID http://orcid.org/0000-0002-0506-2214
Adrian E BaumanSydney School of Public Health, University of Sydney, Sydney, New South Wales, Australia.
Guy FaulknerUniversity of British Columbia, Vancouver, British Columbia, Canada.
Gerard HastingsInstitute for Social Marketing, University of Stirling, Stirling, UK.
William BellewSydney School of Public Health, University of Sydney, Sydney, New South Wales, Australia.
Chloë WilliamsonPhysical Activity for Health Research Centre, The University of Edinburgh, Edinburgh, UK.ORCID http://orcid.org/0000-0003-2148-7586
Paul KellyPhysical Activity for Health Research Centre, The University of Edinburgh, Edinburgh, UK.ORCID http://orcid.org/0000-0003-1946-9848

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

objectivesPhysical activity guidelines are evidence-based statements on recommended physical activity levels for good health. Guidelines, in isolation, are unlikely to increase population levels of physical activity; appropriate and effective communication is fundamental to maximising their impact. The aim of this paper is to provide a planning framework for physical activity guideline communication, including an overview of key audiences, aims and approaches.

methodsAll authors considered and agreed on the three broad issues to address by consensus. We identified key sources of evidence through scoping of the literature and our knowledge of the research area.

resultsWhether guidelines are global or national, communication of the physical activity guidelines should be informed by: (1) a situational analysis that considers the context in which the communication will take place and (2) a stakeholder analysis to determine the key target audiences for the communication and their values, needs and preferences. Audiences include policy-makers within and outside the health sector, other key stakeholders, the general public, specific population subgroups, health professionals and non-health professionals with a role in physical activity promotion. The aims and approach to communication will differ depending on the target audience.

conclusionCommunication to raise awareness and knowledge of the physical activity guidelines must be supported by policies, environments and opportunities for physical activity. Besides the intrinsic value of the physical activity guidelines, it is essential that substantial effort is put in to diligently planning, funding and implementing their communication from the outset.

Indexed as

CommunicationExerciseSedentary BehaviorGlobal HealthHealth PromotionHumansPractice Guidelines as Topicphysical activitypublic health

Identifiers

PMID33239351
PMCPMC7719904

What OpenQuestion holds

Textmetadata
LicenceCC BY-NC
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.