Evidence map›Paper›PMID 33231845›Full record

ArticleAIDS and behavior2021

Gay and Bisexual Men's Recommendations for Effective Digital Social Marketing Campaigns to Enhance HIV Prevention and Care Continuity.

William C Goedel, Cassandra Sutten Coats, Genoviva Sowemimo-Coker, Ethan Moitra, Matthew J Murphy, Jacob J van den Berg, Philip A Chan, Amy S Nunn

Abstract read
PubMed Full text at PMC Publisher
In one paragraph

Article in AIDS and behavior, 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 6 papers.

0numbers the graph read from it
0cells of the map it votes in
6citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

6 citing papers in PubMed.

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4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

8 authors.

William C GoedelDepartment of Epidemiology, School of Public Health, Brown University, Providence, RI, USA.ORCID http://orcid.org/0000-0002-2869-1048
Cassandra Sutten CoatsDepartment of Behavioral and Social Sciences, School of Public Health, Brown University, 121 South Main Street, Box G-S121-8, Providence, RI, 02912, USA.
Genoviva Sowemimo-CokerDepartment of Medicine, Warren Alpert Medical School, Brown University, Providence, RI, USA.
Ethan MoitraDepartment of Psychiatry and Human Behavior, Warren Alpert Medical School, Brown University, Providence, RI, USA.
Matthew J MurphyDepartment of Medicine, Warren Alpert Medical School, Brown University, Providence, RI, USA.
Jacob J van den BergDepartment of Behavioral and Social Sciences, School of Public Health, Brown University, 121 South Main Street, Box G-S121-8, Providence, RI, 02912, USA.
Philip A ChanDepartment of Behavioral and Social Sciences, School of Public Health, Brown University, 121 South Main Street, Box G-S121-8, Providence, RI, 02912, USA.
Amy S NunnDepartment of Behavioral and Social Sciences, School of Public Health, Brown University, 121 South Main Street, Box G-S121-8, Providence, RI, 02912, USA. amy_nunn@brown.edu.

Funding

The Brown Initiative in HIV and AIDS Clinical Research for Minority CommunitiesR25MH083620 · NIMH · MIRIAM HOSPITAL · PI NUNN, AMY STEWART · 2008 to 2025
$3.7M
A brief motivational interviewing-based intervention to improve HIV pre-exposure prophylaxis uptake among men who have sex with menR34DA042648 · NIDA · MIRIAM HOSPITAL · PI CHAN, PHILIP ANDREW, MOITRA, ETHAN · 2017 to 2019
$692k
Leveraging Social Networks to Improve Uptake of a Novel Biomedical HIV Prevention MethodF31MH121112 · NIMH · BROWN UNIVERSITY · PI GOEDEL, WILLIAM CHRISTOPHER · 2019 to 2019
$37k
NIDA NIH HHS R34 DA042648NIDA NIH HHS R34DA042648NIMH NIH HHS F31 MH121112NIMH NIH HHS F31MH121112NIMH NIH HHS R25MH0832620NIMH NIH HHS R25 MH083620
6 · The paper itself

Abstract

Because use of geosocial-networking smartphone applications ('apps') is ubiquitous among men who have sex with men (MSM), online-to-offline service models that include advertisements on these apps may improve engagement with effective HIV prevention and treatment services. Through our formative qualitative study, we conducted individual in-depth interviews (n = 30) and focus group discussions (n = 18) with MSM in Rhode Island to develop a digital social marketing campaign aimed at increasing HIV testing, including how best to reach men by advertising on apps. Qualitative data analysis revealed that participants were frequently exposed to pop-up advertisements on apps. These advertisements are viewed as invasive and, as such, many expressed a preference for other formats (e.g., direct messages, banner advertisements). Men expressed a preference for provocative images and phrases to catch their attention followed with fact-driven messaging to motivate them to engage with services offline. Findings from this study offer several practical recommendations for developing a social marketing campaign that uses advertisements on apps to increase HIV testing among MSM, including using formats other than pop-up advertisements and pairing fact-driven messaging with eye-catching images to direct them to trusted local clinical services.

Indexed as

HIV InfectionsSexual and Gender MinoritiesContinuity of Patient CareHomosexuality, MaleHumansMaleRhode IslandSocial MarketingHIV testingMen who have sex with menQualitative researchSmartphone applicationsSocial marketing

Identifiers

PMID33231845
PMCPMC8759628

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Registered trials

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Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.