ReviewFoods (Basel, Switzerland)2020
Food Marketing as a Special Ingredient in Consumer Choices: The Main Insights from Existing Literature.
Review in Foods (Basel, Switzerland), 2020. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 18 papers.
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Who cites it
18 citing papers in PubMed.
- The Development and Validation of the Food Memory Bias Test for a Large-Scale Epidemiological Study in a Multiethnic Asian Population.Nutrients · 2026Article
- The hidden hand in retail: a qualitative analysis of how ultra-processed food companies shape consumer purchasing.BMC medicine · 2026Article
- Exploring Instant Noodle Consumption Patterns and Consumer Awareness in Kosovo.Foods (Basel, Switzerland) · 2025Article
- From Images to Words: How Packaging Style Affects Brand Preference in Heritage Food.Foods (Basel, Switzerland) · 2025Article
- Motives Behind Dairy Product Purchasing Decisions Among Polish Doctors: An Age-Based Analysis.Foods (Basel, Switzerland) · 2025Article
- Estimated Exposure to Televised Alcohol Advertisements Among Children and Adolescents.JAMA network open · 2025Article
- Modeling predictors of behavior of American consumers suffering from food intolerances or food allergies.PloS one · 2025Article
- A Comparative Study on the Consumption Patterns of Processed Food Among Individuals With and Without Type 2 Diabetes.International journal of public health · 2025Article
- Temptation at every corner: exploring public perceptions of food cues and policy support for governmental food cue regulation in outdoor public spaces.BMC medicine · 2024Article
- The Impact of Storytelling about an Innovative and Sustainable Organic Beef Production System on Product Acceptance, Preference, and Satisfaction.Foods (Basel, Switzerland) · 2024Article
- Outcomes of sugar reduction policies, United Kingdom of Great Britain and Northern Ireland.Bulletin of the World Health Organization · 2024Article
- Exposure and power of TV food advertising during the COVID-19 pandemic in Brazil: a content analysis.BMC public health · 2024Article
- Generational Differences in Food Choices and Consumer Behaviors in the Context of Sustainable Development.Foods (Basel, Switzerland) · 2024Article
- Assessing the Interlinkage between Biodiversity and Diet through the Mediterranean Diet Case.Advances in nutrition (Bethesda, Md.) · 2023Review
- When Food Co-Branding Backfires: The Overexpectation Effect.Foods (Basel, Switzerland) · 2022Article
- Are Local Dairy Products Better? Using Principal Component Analysis to Investigate Consumers' Perception towards Quality, Sustainability, and Market Availability.Animals : an open access journal from MDPI · 2022Article
- Marketing techniques, health, and nutritional claims on processed foods and beverages before and after the implementation of mandatory front-of-package warning labels in Peru.Frontiers in nutrition · 2022Article
- Motivations Associated with Food Choices and Eating Practices.Foods (Basel, Switzerland) · 2021Article
Corrections and comments
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Authors and funding
1 author.
Funding
No grant is acknowledged in the PubMed record.
Abstract
The choices and preferences of food consumers are influenced by several factors, from those related to the socioeconomic, cultural, and health dimensions to marketing strategies. In fact, marketing is a determinant ingredient in the choices related to food consumption. Nonetheless, for an effective implementation of any marketing approach, the brands play a crucial role. Creating new brands in the food sector is not always easy, considering the relevant amount of these goods produced within the agricultural sector and in small food industries. The small dimension of the production units in these sectors hinders both brand creation and respective branding. In this context, it would seem important to analyse the relationships between food marketing and consumer choice, highlighting the role of brands in these frameworks. For this purpose, a literature review was carried out considering 147 documents from Scopus database for the topics of search "food marketing" and "choices" (search performed on 16 October 2020). As main insights, it is worth highlighting that the main issues addressed by the literature, concerning food marketing and consumer choices, are the following: economic theory; label and packaging; marketing strategies; agriculture and food industry; market segments; social dimensions; brand and branding. In turn, food marketing heavily conditions consumer choices; however, these related instruments are better manipulated by larger companies. In addition, this review highlights that bigger companies have dominant positions in these markets which are not always beneficial to the consumers' objectives.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.