ArticleScientific reports2020
Message framing and self-conscious emotions help to understand pro-environment consumer purchase intention: an ERP study.
Article in Scientific reports, 2020. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 15 papers.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
15 citing papers in PubMed.
- Effects of promotional and preventive framing strategies in AI generated content on neural responses and trust.Scientific reports · 2026Article
- Electroencephalographic (EEG) analysis of hue perception differences between art and non-art majors: insights from the P2 and P3 components.BMC psychology · 2025Article
- Article
- The influence of message frame and product type on green consumer purchase decisions : an ERPs study.Scientific reports · 2024Article
- Social observation modulates the influence of socioeconomic status on pro-environmental behavior: an event-related potential study.Frontiers in neuroscience · 2024Article
- The Influence of Green Product Type, Message Framing, and Anticipated Pride on Green Consumption Behavior: An Event-Related Potential (ERP) Study.Brain sciences · 2023Article
- Event-related potentials for investigating the willingness to recycle household medical waste.Heliyon · 2023Article
- A Bibliometric Analysis of Consumer Neuroscience towards Sustainable Consumption.Behavioral sciences (Basel, Switzerland) · 2023Review
- The Influence of Tourist Attraction Type on Product Price Perception and Neural Mechanism in Tourism Consumption: An ERP Study.Psychology research and behavior management · 2023Article
- A systematic review of the prediction of consumer preference using EEG measures and machine-learning in neuromarketing research.Brain informatics · 2022Review
- Green Product Types Modulate Green Consumption in the Gain and Loss Framings: An Event-Related Potential Study.International journal of environmental research and public health · 2022Article
- Does Subjective Well-Being Promote Pro-Environmental Behaviors? Evidence from Rural Residents in China.International journal of environmental research and public health · 2022Article
- Influence of Environmental Aesthetic Value and Anticipated Emotion on Pro-Environmental Behavior: An ERP Study.International journal of environmental research and public health · 2022Article
- Altered Processing of Social Emotions in Individuals With Autistic Traits.Frontiers in psychology · 2022Article
- Neural Bases of Brand Reputation Effect on Extension Evaluation: An ERPs Study.Frontiers in neuroscience · 2021Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
6 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Message framing plays an important role in advertising strategies and has been studied from various perspectives in different behavioral researches. In this study Event Rated Potentials technique helped to examine the neural mechanism of message framing effect on self-conscious emotions of pride and guilt regarding consumer purchase intention in the context of green marketing. Behavioral results showed that participants ranked higher on positive framing compared to negative framing. ERP results declared that N1 component was elicited by positive framed message with emotion of pride and guilt, reflecting use of attentional resources to acquire potential benefits at first stage of processing emotional information. At the second stage P2 was higher for negative framing containing pride and guilt slogan, showing more attention towards processing emotional information about potential loss. At the third stage LPP component portray that both positive and negative framing is supported by guilt emotion when processing emotional information in decision making. Our results delivered strong evidence that how purchase intention can be mediated by message framing under the pride and guilt emotions in the context of green marketing.
Indexed as
Identifiers
What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.