ArticleJMIR public health and surveillance2020
Understanding the Extent of Adolescents' Willingness to Engage With Food and Beverage Companies' Instagram Accounts: Experimental Survey Study.
Article in JMIR public health and surveillance, 2020. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 19 papers.
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Who cites it
19 citing papers in PubMed.
- Not All Screen Use is Equal: Shifting the Focus from Screen Time to Problematic Use in Child and Adolescent Well-Being Research.Clinical child and family psychology review · 2026Review
- Article
- How healthy are food and beverage products promoted by TikTok influencers?Public health nutrition · 2026Article
- Examining Canadian youth's engagement with food companies via digital media.PLOS digital health · 2025Article
- Beauty and the beast: an experimental study on the effect of Instagram food posts featuring a celebrity vs. without a celebrity on the eating intention of healthy vs. unhealthy food.BMC public health · 2025Article
- The Influence of Social Media-like Cues on Visual Attention-An Eye-Tracking Study with Food Products.Journal of eye movement research · 2025Article
- How to select high-quality health educational short videos on social media? insights from youtube and douyin.BMC medical education · 2025Article
- 'I want food to be tasty and healthy': school-children's experiences with nutrition education and messaging.Health promotion international · 2025Article
- Article
- A scoping review of children's and parents' attitudes to and awareness of digital food marketing.Health promotion international · 2025Article
- Beyond the screen: Exploring the dynamics of social media influencers, digital food marketing, and gendered influences on adolescent diets.PLOS digital health · 2025Article
- Latinx and White Adolescents' Preferences for Latinx-Targeted Celebrity and Noncelebrity Food Advertisements: Experimental Survey Study.Journal of medical Internet research · 2025Article
- Body Positivity, Physical Health, and Emotional Well-Being Discourse on Social Media: Content Analysis of Lizzo's Instagram.JMIR formative research · 2024Article
- Article
- Adolescent exposure to food and beverage marketing on social media by gender: a pilot study.Public health nutrition · 2023Article
- The Use of Social Media in Children and Adolescents: Scoping Review on the Potential Risks.International journal of environmental research and public health · 2022Article
- Food Marketing and Power: Teen-Identified Indicators of Targeted Food Marketing.International journal of environmental research and public health · 2022Article
- Associations between State-Level Obesity Rates, Engagement with Food Brands on Social Media, and Hashtag Usage.International journal of environmental research and public health · 2021Article
- Exploring the extent of digital food and beverage related content associated with a family-friendly event: a case study.BMC public health · 2021Article
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Authors and funding
7 authors.
Funding
Abstract
backgroundSocial media platforms have created a new advertising frontier, yet little is known about the extent to which this interactive form of advertising shapes adolescents' online relationships with unhealthy food brands.
objectiveWe aimed to understand the extent to which adolescents' preferences for Instagram food ads are shaped by the presence of comments and varying numbers of "likes." We hypothesized that adolescents would show the highest preferences for ads with more "likes" and comments. We predicted that these differences would be greater among adolescents who were "heavy social media users" (ie, >3 hours daily) vs "light social media users" (ie, <3 hours daily).
methodsWe recruited Black and non-Latinx White adolescents (aged 13-17 years; N=832) from Dynata, a firm that maintains online participant panels. Participants completed an online survey in which they were randomized to view and rate Instagram food ads that either did or did not show comments. Within each condition, adolescents were randomized to view 4 images that had high (>10,000), medium (1000-10,000), or low (<100) numbers of "likes." Adolescents reported ad preferences and willingness to engage with the brand.
resultsAdolescents rated ads with medium or high numbers of "likes" higher than ads with few "likes" (P=.001 and P=.002, respectively). Heavy social media users (>3 hours/day) were 6.366 times more willing to comment on ads compared to light users (P<.001).
conclusionsAdolescents interact with brands in ways that mimic interactions with friends on social media, which is concerning when brands promote unhealthy products. Adolescents also preferred ads with many "likes," demonstrating the power of social norms in shaping behavior. As proposed in 2019, the Children's Online Privacy and Protection Act should expand online advertising restrictions to include adolescents aged 12 to 16 years.
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