ArticlePersonality and individual differences2021
Moral foundations underlying behavioral compliance during the COVID-19 pandemic.
Article in Personality and individual differences, 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 33 papers.
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Who cites it
33 citing papers in PubMed.
- "Not Only a Matter of Personal Interest"-Vaccination Narratives and the Model of Moral Motives in China and Germany.Qualitative health research · 2025Article
- Public Health Messaging on Twitter During the COVID-19 Pandemic: Observational Study.Journal of medical Internet research · 2025Observational
- Who Cares If Not Supposed To? Moral Foundations, Consideration of Immediate Consequences, and Mask-Wearing Intentions After Revocation of the Legal Obligation To Do So.Europe's journal of psychology · 2025Article
- Article
- Integrating sociocultural theories to inform public health response: unique relationships between moral foundations, cultural cognition worldviews, and COVID-19 attitudes and behaviors.Frontiers in public health · 2025Article
- Article
- Public perception on face mask wearing during COVID-19 pandemic in Malaysia: A cross sectional study.PloS one · 2024Article
- Incivility in COVID-19 Vaccine Mandate Discourse and Moral Foundations: Natural Language Processing Approach.JMIR formative research · 2023Article
- Promoting Adolescents' Social Responsibility through Parent-Adolescent Conversations about the COVID-19 Pandemic.The Journal of adolescent health : official publication of the Society for Adolescent Medicine · 2023Article
- Intellectual Humility and Responsiveness to Public Health Recommendations.Personality and individual differences · 2023Article
- The Moral Foundations of Vaccine Passports.Journal of business ethics : JBE · 2023Article
- Association between the COVID-19 Vaccine and Preventive Behaviors: Panel Data Analysis from Japan.Vaccines · 2023Article
- How compliance with behavioural measures during the initial phase of a pandemic develops over time: A longitudinal COVID-19 study.The British journal of social psychology · 2023Article
- Why we should care about moral foundations when preparing for the next pandemic: Insights from Canada, the UK and the US.PloS one · 2023Article
- Factors associated to COVID-19 vaccine acceptance in Mexican patients with rheumatic diseases: A cross-sectional and multicenter study.Human vaccines & immunotherapeutics · 2022Article
- Perceived loss of resources and adherence to guidelines during the COVID-19 pandemic in Israel.Health promotion international · 2022Article
- Differences in moral judgment predict behavior in a Covid triage game scenario.Personality and individual differences · 2022Article
- Learning From the Past: The Role of Social and Behavior Change Programming in Public Health Emergencies.Global health, science and practice · 2022Article
- Predicting preventive travel behaviors under the COVID-19 pandemic through an integration of Health Belief Model and Value-Belief-Norm.Tourism management perspectives · 2022Article
- Study on awareness of COVID-19 and compliance with social distancing during COVID-19 pandemic in Indonesia.Journal of community psychology · 2022Article
Corrections and comments
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Authors and funding
1 author.
Funding
No grant is acknowledged in the PubMed record.
Abstract
During the COVID-19 pandemic, government and public health officials have advocated three behaviors to help "flatten the curve" of the disease-staying-at-home, wearing face masks, and social distancing. But, some people, especially those younger in age, have flouted restrictions, harming themselves and the community. We explore the moral foundations underlying people's compliance with the three behaviors. Our study with 1033 Americans revealed that caring and fairness concerns predict complying with all behaviors, while sanctity concerns only predict compliance with wearing face masks and social distancing. A deeper investigation revealed age differences in loyalty and sanctity concerns for staying-at-home and social distancing, and in sanctity concerns only for wearing face masks. The findings document the innate intuitions that guide one's decision to comply with such behaviors. They also provide governments and policy officials with implications on possible message frames to use in communicating the importance of the three behaviors in order to protect one's and the public's health from COVID-19 and other flu-like illnesses in the future.
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Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.