ArticlePediatrics2020
Child Social Media Influencers and Unhealthy Food Product Placement.
Article in Pediatrics, 2020. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 33 papers, 2 of them syntheses that pooled it.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
33 citing papers in PubMed, 2 syntheses or guidelines pooled it, 108 citations in OpenAlex.
- Social media use and health risk behaviours in young people: systematic review and meta-analysis.BMJ (Clinical research ed.) · 2023Pooled it
- The Impact on Dietary Outcomes of Celebrities and Influencers in Marketing Unhealthy Foods to Children: A Systematic Review and Meta-Analysis.Nutrients · 2022Pooled it
- Article
- Digital Ecosystems, Children, and Adolescents: Policy Statement.Pediatrics · 2026Article
- Digital Ecosystems, Children, and Adolescents: Technical Report.Pediatrics · 2026Review
- Digital food advertising exposure and perceptions among school-age children: a mixed-methods study in Kazakhstan.Frontiers in public health · 2026Article
- Promoting healthier food purchases via social media: the role of polls and their visual features.Frontiers in nutrition · 2026Article
- Digital Marketing of Unhealthy Foods and Non-alcoholic Beverages to Children and Adolescents: A Narrative Review.Current developments in nutrition · 2025Review
- Beyond the screen: Exploring the dynamics of social media influencers, digital food marketing, and gendered influences on adolescent diets.PLOS digital health · 2025Article
- Ultra-processed food consumption is related to screen time among Brazilian adolescents, adults and older adults.The British journal of nutrition · 2025Article
- Estimating Young Children's Exposure to Food and Beverage Marketing on Mobile Devices.Current developments in nutrition · 2024Article
- Influencing children: food cues in YouTube content from child and youth influencers.BMC public health · 2024Article
- Social Media Influences on Dietary Awareness in Children.Healthcare (Basel, Switzerland) · 2024Review
- Article
- #junkfluenced: the marketing of unhealthy food and beverages by social media influencers popular with Canadian children on YouTube, Instagram and TikTok.The international journal of behavioral nutrition and physical activity · 2024Article
- Is this advertisement designed to appeal to you? Adolescents' views about Instagram advertisements promoting ultra-processed products.Public health nutrition · 2024Article
- YouTube for young children: What are infants and toddlers watching on the most popular video-sharing app?Frontiers in developmental psychology · 2024Article
- Testing a nutrient composition threshold model to classify brands for marketing restrictions.PloS one · 2024Article
- Article
- Social media platforms generate billions of dollars in revenue from U.S. youth: Findings from a simulated revenue model.PloS one · 2023Article
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Authors and funding
7 authors at 1 institution in 1 country.
Funding
Abstract
objectivesWe aimed to determine the frequency with which kid influencers promote branded and unbranded food and drinks during their YouTube videos and assess the nutritional quality of food and drinks shown.
methodsResearchers used Socialbakers data to identify the 5 most-watched kid influencers (ages 3 to 14 years) on YouTube in 2019. We searched for 50 of their most-watched videos and 50 of their videos that featured food and/or drinks on the thumbnail image of the video. We coded whether kid influencers consumed or played with food or toys, quantified the number of minutes food and/or drinks appeared, and recorded names of branded food and/or drinks. We assessed the nutritional quality of foods using the Nutrient Profile Model and identified the number of drinks with added sugar.
resultsA sample of 418 YouTube videos met the search criteria, and 179 of those videos featured food and/or drinks. Food and/or drinks were featured in those videos 291 times. Kid influencers' YouTube videos were collectively viewed >48 billion times, and videos featuring food and/or drinks were viewed 1 billion times. Most food and/or drinks were unhealthy branded items (
conclusionsKid influencers generate millions of impressions for unhealthy food and drink brands through product placement. The Federal Trade Commission should strengthen regulations regarding product placement on YouTube videos featuring young children.
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What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.