ArticleTourism management2021
Interactive effects of message framing and information content on carbon offsetting behaviors.
Article in Tourism management, 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 6 papers.
What it found
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The trial behind it
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Who cites it
6 citing papers in PubMed.
- Spatiotemporal patterns and carbon balance zoning optimization of county-level carbon budget in Fujian Province.iScience · 2026Article
- The influence of message framing and time metaphors in green advertising on consumer effects: an examination based on the mediating role of approach-avoidance motivation.Frontiers in psychology · 2025Article
- The leverage role of feedback framing in promoting the spillover effect of idle item recycling.Frontiers in psychology · 2025Article
- More than scientists: How message and messenger attributes influence viewers' climate change intentions.PloS one · 2025Article
- Effectiveness of message framing in changing COVID-19 vaccination intentions: Moderating role of travel desire.Tourism management · 2022Article
- Public Awareness of Consumer Products Containing Radioactive Materials: Empirical Evidence from Malaysia.International journal of environmental research and public health · 2022Article
Corrections and comments
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Authors and funding
3 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
This study examines the effects of message framing and information presentation on tourists' carbon offsetting behaviors within the theoretical framework of heuristic-systematic processing. The interactive effects of message framing and information presentation are assessed on both static and dynamic outcome variables employing a mixed between-within group methodology utilizing two sets of data through a longitudinal 2 × 2 × 2 experimental design. The results reveal that a gain-framed messaging combined with objective climate change information and objective carbon offsetting information results in significantly more positive impacts on changes in purchase intention of carbon offsetting products and increases willingness to pay for carbon offsetting. Conversely, the combination of loss-framed messages and subjective information presentation are shown not only to be ineffective in increasing carbon offsetting behavior but results in declines in tourists' purchase intention of carbon offsetting products and willingness to pay for carbon offsetting.
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Registered trials
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