Evidence map›Paper›PMID 33090115›Full record

ArticleJMIR mental health2020

Performance, Cost-Effectiveness, and Representativeness of Facebook Recruitment to Suicide Prevention Research: Online Survey Study.

Sylvia Lee, Michelle Torok, Fiona Shand, Nicola Chen, Lauren McGillivray, Alexander Burnett, Mark Erik Larsen, Katherine Mok

Open access · goldAbstract read
PubMed Full text at PMC Publisher
In one paragraph

Article in JMIR mental health, 2020. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 18 papers.

0numbers the graph read from it
0cells of the map it votes in
18citing papers in PubMed
2.1field-weighted citation impact, top 9% of its field
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

18 citing papers in PubMed, 30 citations in OpenAlex.

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  13. Do Gender and Country of Residence Matter? A Mixed Methods Study on Lay Causal Beliefs about PTSD.International journal of environmental research and public health · 2022
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4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

8 authors at 1 institution in 1 country.

Sylvia Lee *Black Dog Institute, University of New South Wales, Sydney, Australia.ORCID https://orcid.org/0000-0002-7695-6469
Michelle Torok *Black Dog Institute, University of New South Wales, Sydney, Australia.ORCID https://orcid.org/0000-0003-3741-8075
Fiona ShandBlack Dog Institute, University of New South Wales, Sydney, Australia.ORCID https://orcid.org/0000-0001-6765-228X
Nicola ChenBlack Dog Institute, University of New South Wales, Sydney, Australia.ORCID https://orcid.org/0000-0001-6648-6646
Lauren McGillivrayBlack Dog Institute, University of New South Wales, Sydney, Australia.ORCID https://orcid.org/0000-0001-9022-0274
Alexander BurnettBlack Dog Institute, University of New South Wales, Sydney, Australia.ORCID https://orcid.org/0000-0002-8313-7883
Mark Erik LarsenBlack Dog Institute, University of New South Wales, Sydney, Australia.ORCID https://orcid.org/0000-0002-0272-2053
Katherine MokBlack Dog Institute, University of New South Wales, Sydney, Australia.ORCID https://orcid.org/0000-0001-7248-2692
Black Dog Institute · AU

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

backgroundResearchers are increasingly using social media advertisements to recruit participants because of their many advantages over traditional methods. Although there is growing evidence for the effectiveness and cost-effectiveness of social media recruitment in the health sciences, no studies have yet examined this in the context of suicide prevention, which remains to be a highly stigmatized and sensitive topic.

objectiveThis study aims to recruit a general community sample to complete a survey on suicide literacy, stigma, and risk via Facebook advertisements. Specifically, we aim to establish the performance of the advertisements, cost-effectiveness, sample representativeness, and the impact of gender-specific advertising on recruiting men into the study.

methodsFrom June 2017 to March 2019, we released Facebook advertisements targeted at adults 18 years or older, residing in the New South Wales (NSW) trial or control regions, and involved in the LifeSpan suicide prevention trial. Cost-effectiveness was examined descriptively using metrics provided by Facebook. Chi-square analyses were conducted to determine demographic differences between our sample and the general NSW population as well as the impact of gender-specific advertisements on gender engagement.

resultsThe 14 Facebook advertisement campaigns reached a total of 675,199 people, yielding 25,993 link clicks and resulting in 9603 individuals initiating the survey (7487 completions) at an overall cost of Aus $2.81 (US $2.01) per participant. There was an overrepresentation of younger (P=.003), female (P=.003), highly educated (P<.001) participants and mental health conditions (P<.001) compared with the total NSW population. The use of male-specific advertisements resulted in a significantly higher proportion of men completing the survey relative to gender-neutral advertisements (38.2% vs 24.6%; P<.001).

conclusionsThis study demonstrates the potential of Facebook to be an effective, low-cost strategy for recruiting a large sample of general community participants for suicide prevention research. Strategies to improve sample representativeness warrant further investigation in future research.

Indexed as

research subject recruitmentsocial mediasuicide

Identifiers

PMID33090115
PMCPMC7644381
OpenAlexW3088726686

What OpenQuestion holds

Textmetadata
LicenceCC BY
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.