ArticlePloS one2020
Using social media influencers to increase knowledge and positive attitudes toward the flu vaccine.
Article in PloS one, 2020. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 62 papers, 1 of them a synthesis that pooled it.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
62 citing papers in PubMed, 1 synthesis or guideline pooled it.
- Social Media as an Effective Provider of Quality-Assured and Accurate Information to Increase Vaccine Rates: Systematic Review.Journal of medical Internet research · 2023Pooled it
- Examining Social Media User Types and the Impact on a Reproductive Health Web-Based Intervention for Young People in Francophone West Africa: Randomized Factorial Design Using Latent Class Analysis.JMIR formative research · 2026Trial
- Vaccine for yourself, your community, or your country? Examining audiences' response to distance framing of COVID-19 vaccine messages.Patient education and counseling · 2022Trial
- Feasibility and cost of partnering with social media influencers to promote colorectal cancer screening.Health education research · 2026Article
- Preferences for Social Media Vaccination Messaging.JAMA network open · 2026Article
- Human Papillomavirus Vaccine Perceptions Among Noncollege Young Adults and TikTok Influencers: Qualitative Study.JMIR formative research · 2026Article
- Evaluating the efficacy of digital media platforms in disseminating public health information: A global review with implications for South Africa.African journal of primary health care & family medicine · 2026Review
- Empowering AI assisted clinical drug development: tactics to address data bias, the digital divide and missing patient populations through AI and digital solutions.Frontiers in digital health · 2026Review
- Promoting healthy lifestyles in childhood: can a social media campaign targeting parents and carers be a valuable tool?BMC public health · 2025Article
- Implementation strategies to increase seasonal influenza vaccination among adults: A rapid scoping review.Human vaccines & immunotherapeutics · 2025Article
- Assessing the effects of social media based anti-tobacco campaigns on tobacco use among youth in Virginia: an agent-based simulation approach.European journal of public health · 2025Article
- The Role of Digital Opinion Leaders in Dengue Prevention Through Health Promotion and Public Health Collaboration: Qualitative Semistructured Interview Study.Journal of medical Internet research · 2025Article
- [Digital innovations in vaccination communication].Bundesgesundheitsblatt, Gesundheitsforschung, Gesundheitsschutz · 2025Article
- Who is at risk of bias? Examining dispositional differences in motivated science reception.Public understanding of science (Bristol, England) · 2025Article
- Large-Scale Analysis of Online Questions Related to Opioid Use Disorder on Reddit.Proceedings of the ... International AAAI Conference on Weblogs and Social Media. International AAAI Conference on Weblogs and Social Media · 2025Article
- Assessment and analysis of content and quality of children's influenza vaccine information on BiliBili, Douyin, and Xiaohongshu.Frontiers in digital health · 2025Article
- Findings from a qualitative analysis: Social media influencers of color as trusted messengers of HPV vaccination messages.PloS one · 2025Article
- Helpful or harmful? Navigating the impact of social media influencers' health advice: insights from health expert content creators.BMC public health · 2024Article
- Using Digital Storytelling and Social Media to Combat COVID-19 Vaccine Hesitancy: A Public Service Social Marketing Campaign.Journal of prevention (2022) · 2024Article
- "Unidos Hablemos" - description of a virtual conference series to engage the Hispanic and Latino community in asthma and COVID-19 education and research.Research involvement and engagement · 2024Article
2 more citing papers are in PubMed but not listed here.
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
6 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Seasonal influenza affects millions of people across the United States each year. African Americans and Hispanics have significantly lower vaccination rates, and large-scale campaigns have had difficulty increasing vaccination among these two groups. This study assessed the feasibility of delivering a flu vaccination promotion campaign using influencers, and examined shifts in social norms regarding flu vaccine acceptability after a social media micro influencer campaign. Influencers were asked to choose from vetted messages and create their own original content promoting flu vaccination, which was posted to their social media pages. Content was intentionally unbranded to ensure that it aligned with the look and feel of their pages. Cross-sectional pre- and post-campaign surveys were conducted within regions that received the campaign and control regions to examine potential campaign impact. Digital metrics assessed campaign exposure. Overall, 117 influencers generated 69,495 engagements. Results from the region that received the campaign showed significant increases in positive beliefs about the flu vaccine, and significant decreases in negative community attitudes toward the vaccine. This study suggests that flu campaigns using a ground-up rather than top-down approach can feasibly reach at-risk groups with lower vaccination rates, and shows the potentials of using an influencer-based model to communicate information about flu vaccination on a large scale.
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What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.