Evidence map›Paper›PMID 33063619›Full record

Trial reportJournal of health communication2020

Impact of Graphic Warning Messages on Intentions to Use Alternate Tobacco Products.

Jennifer C Morgan, Jazmyne A Sutton, Sijia Yang, Joseph N Cappella

Abstract readRandomized Controlled Trial
In one paragraph

Trial report in Journal of health communication, 2020. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 10 papers.

0numbers the graph read from it
0cells of the map it votes in
10citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

10 citing papers in PubMed.

  1. Identifying Promising Message Themes for Youth Who Use Multiple Tobacco Products.The Journal of adolescent health : official publication of the Society for Adolescent Medicine · 2025
    Trial
  2. Exploring the Potential for Graphic Warning Labels to Reduce Intentions to Consume Energy Drinks.Health promotion journal of Australia : official journal of Australian Association of Health Promotion Professionals · 2025
    Trial
  3. Trial
  4. The Impact of The Real Cost Vaping and Smoking Ads across Tobacco Products.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2023
    Trial
  5. Article
  6. Assessing Attention to Tobacco Warnings With a Heatmapping Task.American journal of preventive medicine · 2023
    Article
  7. Article
  8. Multiple Tobacco Product Use Conceptual Framework: A 2021 Update on Evidence.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2022
    Review
  9. Harm Perceptions and Beliefs about Potential Modified Risk Tobacco Products.International journal of environmental research and public health · 2021
    Article
  10. Review
4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

4 authors.

Jennifer C MorganAnnenberg School for Communication, University of Pennsylvania , Philadelphia, USA.
Jazmyne A SuttonAnnenberg School for Communication, University of Pennsylvania , Philadelphia, USA.
Sijia YangAnnenberg School for Communication, University of Pennsylvania , Philadelphia, USA.
Joseph N CappellaAnnenberg School for Communication, University of Pennsylvania , Philadelphia, USA.

Funding

Tobacco Industry Marketing CoreU54CA229973 · NCI · UNIVERSITY OF PENNSYLVANIA · PI STRASSER, ANDREW A · 2018 to 2022
$18.8M
UPENN TCORS: Tobacco Product Messaging in a Complex Communication EnvironmentP50CA179546 · NCI · UNIVERSITY OF PENNSYLVANIA · PI HORNIK, ROBERT C. · 2013 to 2017
$18.7M
NCI NIH HHS P50 CA179546NCI NIH HHS U54 CA229973
6 · The paper itself

Abstract

Graphic cigarette warnings increase quit attempts. Perceived message effectiveness and message avoidance are predictive of later quit attempts. We sought to examine whether randomized exposure to warning messages would inadvertently increase intentions to use alternate tobacco products while enhancing attempts to quit cigarettes. An online survey of 1392 adult smokers in the US asked participants to rate six randomly selected tobacco warnings (from a set of 319) on perceived effectiveness and avoidance intentions. These two indicators of message effectiveness were calculated at the message-level and then at the individual campaign-level to facilitate causal inference. After viewing a message campaign of six warning messages, participants indicated their intentions to use alternate tobacco products. Sixty-eight percent of participants reported some intention to use e-cigarettes and intentions to use other alternate tobacco products ranged from 31% to 40%. Campaigns of messages eliciting higher avoidance increased the odds of intending to use hookah (aOR: 4.32), smokeless tobacco (aOR: 4.88), and snus (aOR: 8.06), but not the intention to use electronic cigarettes. These relationships are mediated by intentions to quit smoking (all

Indexed as

IntentionAdolescentAdultElectronic Nicotine Delivery SystemsFemaleHumansMaleMiddle AgedProduct LabelingSmokersSmoking CessationTobacco ProductsTobacco UseUnited StatesYoung Adult

Identifiers

PMID33063619
PMCPMC8262429

What OpenQuestion holds

Textmetadata
LicenceTDM
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.