ArticleTobacco control2021
Influencer prevalence and role on cigar brand Instagram pages.
Article in Tobacco control, 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 23 papers.
What it found
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Who cites it
23 citing papers in PubMed.
- Content Analysis of Tobacco Brands' "Tagged" Section on Instagram.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2025Article
- Prevalence and Socioeconomic Disparities of Cigar Use in China: Findings from the China Health Literacy Survey with a Focus on the 'Knowledgeable but Economically Marginalized' (KEM) Population.Healthcare (Basel, Switzerland) · 2025Article
- Predictors of Cigar, Cigarillo, and Little Cigar Initiation Among Hip Hop-Identifying Youth.Substance use & misuse · 2025Article
- Protecting historically marginalized groups or targeted marketing? A computational analysis of individuals engaging with public and protected cigar-branded tweets.Drug and alcohol dependence · 2025Article
- Social Media Marketing Strategies for Electronic Cigarettes: Content Analysis of Chinese Weibo Accounts.Journal of medical Internet research · 2024Article
- The Effect of Cigarette Content Marketing on Students' Smoking Behavior and Decisions: A PLS-SEM Approach.Asian Pacific journal of cancer prevention : APJCP · 2024Article
- Tobacco promotion restriction policies on social media.Tobacco control · 2024Article
- Young Adults' Exposure to and Engagement With Tobacco-Related Social Media Content and Subsequent Tobacco Use.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2024Article
- Effects of a nicotine warning label and vaping cessation resources on young adults' perceptions of pro-vaping instagram influencer posts.Addictive behaviors · 2024Article
- Exposure to E-Cigarette Advertisements or Reviews and E-Cigarette Use Progression: A Longitudinal Examination of Short-Term and Long-Term Associations among US Young Adults.International journal of environmental research and public health · 2024Article
- Adolescents and Young Adults Use of Social Media and Following of e-Cigarette Influencers.Substance use & misuse · 2024Article
- Deciphering Influence on Social Media: A Comparative Analysis of Influential Account Detection Metrics in the Context of Tobacco Promotion.Social media + society · 2024Article
- Factors Associated with Use of Cigars, Little Cigars, Cigarillos, and Blunts among Hip Hop Youth in the United States.American journal of health behavior · 2023Article
- E-cigarette brands and social media influencers on Instagram: a social network analysis.Tobacco control · 2023Article
- The Promotion of Premium Cigars on Social Media.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2023Article
- A review of social media platform policies that address cannabis promotion, marketing and sales.Substance abuse treatment, prevention, and policy · 2023Review
- Tobacco advertising exposure and product use among young adults: An ecological momentary assessment approach.Addictive behaviors · 2023Article
- E-Cigarette Marketing on Social Media: A Scoping Review.Current addiction reports · 2023Article
- Compliance With the US Food and Drug Administration's Guidelines for Health Warning Labels and Engagement in Little Cigar and Cigarillo Content: Computer Vision Analysis of Instagram Posts.JMIR infodemiology · 2023Article
- Should Tobacco-Related Marketing on Social Media Have Stronger Restrictions? Commentary.Substance use & misuse · 2023Article
Corrections and comments
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Authors and funding
4 authors.
Funding
Abstract
purposeInfluencers market products for tobacco companies on social media. This is the first study to systematically examine leading cigar brands' use of influencers on their brand Instagram pages.
methodsWe identified 24 leading cigar brands, using July 2017-June 2018 US retail data. We identified cigar brands that had official appearing Instagram pages, with at least one influencer in the past 20 posts. We coded characteristics of the past three posts from each of five brand pages that contained influencers, such as setting and what the influencer was doing. Finally, we described influencer characteristics.
resultsApproximately one-third of the 24 brands had official Instagram accounts with at least one influencer in the past 20 posts. We identified 28 influencers, typically people of colour from the hip-hop music industry, some with millions of followers. Influencers included Bella Thorne (@bellathorne), Shaquille O'Neal (@shaq) and T.I. (@troubleman31). Brands' posts that contained influencers showed the influencer using/holding a product, wearing branded merchandise or appearing in photos with a brand watermark. Three brands' pages posted sponsored event photos (ie, concerts and events using branded backgrounds). DISCUSSION: Cigar brands commonly use influencers to market their products on brand Instagram pages. Results are consistent with previous findings that cigar companies' marketing may target younger African Americans and highlight the potential utility of education campaigns that similarly engage influencers.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.