ArticleNutrients2020
Learning the Language of Social Media: A Comparison of Engagement Metrics and Social Media Strategies Used by Food and Nutrition-Related Social Media Accounts.
Article in Nutrients, 2020. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 21 papers, 2 of them syntheses that pooled it.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
21 citing papers in PubMed, 2 syntheses or guidelines pooled it.
- Pooled it
- Evaluating the Effectiveness of Internet-Based Communication for Public Health: Systematic Review.Journal of medical Internet research · 2022Pooled it
- A Teaching Kitchen Medical Groups Visit with an eHealth Platform for Hypertension and Cardiac Risk Factors: A Qualitative Feasibility Study.Journal of alternative and complementary medicine (New York, N.Y.) · 2021Trial
- Unqualified Advice and Product Promotions: Analysis of Health and Nutrition Content on Social Media Consumed by Young Adults.Nutrients · 2025Article
- Analyzing Instagram Food and Nutrition Posts Through a Food Literacy Lens: Content Analysis of Instagram Posts.Journal of medical Internet research · 2025Article
- Engaging Parents With Child Nutrition and Feeding Information on Facebook: A Retrospective Content Analysis.Food science & nutrition · 2025Article
- Social media use and disordered eating in young adults: the protective and risk pathways of physical activity and body image.Frontiers in psychology · 2025Article
- Using Natural Language Processing to Explore Social Media Opinions on Food Security: Sentiment Analysis and Topic Modeling Study.Journal of medical Internet research · 2024Article
- Communicating Nutritional Knowledge to the Chinese Public: Examining Predictive Factors of User Engagement on TikTok in China.Behavioral sciences (Basel, Switzerland) · 2024Article
- Review
- Participant recruitment for paediatric research using social media: A practical 'how-to' guide for researchers.Nutrition & dietetics : the journal of the Dietitians Association of Australia · 2023Review
- A Scoping Review of Observational Studies on Food and Beverage Advertising on Social Media: A Public Health Perspective.International journal of environmental research and public health · 2023Article
- How to Avoid Lower Priority for Smoking Cessation Support Content on Facebook: An Analysis of Engagement Bait.International journal of environmental research and public health · 2023Article
- Impact of Fitness Influencers on the Level of Physical Activity Performed by Instagram Users in the United States of America: Analytical Cross-Sectional Study.International journal of environmental research and public health · 2022Article
- Article
- The Use of Social Media as a Persuasive Platform to Facilitate Nutrition and Health Behavior Change in Young Adults: Web-Based Conversation Study.Journal of medical Internet research · 2022Article
- Online reach and engagement of a child nutrition peer-education program (PICNIC): insights from social media and web analytics.BMC public health · 2022Article
- Young Adults' Use of Different Social Media Platforms for Health Information: Insights From Web-Based Conversations.Journal of medical Internet research · 2022Article
- Where Do Online Games Fit into the Health Behaviour Ecology of Emerging Adults: A Scoping Review.Nutrients · 2021Article
- Facebook Users' Interactions, Organic Reach, and Engagement in a Smoking Cessation Intervention: Content Analysis.Journal of medical Internet research · 2021Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
8 authors.
Funding
Abstract
Health promoters have been unable to reach and engage people on social media (SM) to the extent that food industry brands and lifestyle personalities have. The objective of this study was to identify the SM post strategies associated with higher engagement in nutrition and food-related posts using a retrospective content analysis. The six most engaging posts from both Facebook and Instagram's 10 most successful nutrition and food-related accounts were analysed across four fields. Subjective and objective post strategies were coded on 736 posts, and associations with engagement were explored using the Least Absolute Shrinkage and Selection Operator (LASSO). Lifestyle personalities recorded the highest absolute engagement, while health promoters recorded the highest engagement relative to follower count. Strategies associated with higher Facebook engagement included using hashtags and prompting engagement through announcements, while on Instagram, higher engagement was associated with higher caption counts, providing health information links, prompting engagement through strategies that require an action, and using humorous strategies. Strategies associated with lower Instagram engagement included reposted content, general encouragement to eat strategies, encouragement to exercise strategies, not inducing any emotion/hedonic sensations, and providing a negative tone. Health promoters should adapt SM posts to the different SM platforms and utilise strategies associated with higher engagement to engage with their audience on SM.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.