How can I use it? The role of functional fixedness in the survival-processing paradigm.

After imagining being stranded in the grasslands of a foreign land without any basic survival material and rating objects with respect to their relevance in this situation, participants show superior memory performance for these objects compared to a control scenario. A possible mechanism responsible for this memory advantage is the richness and distinctiveness with which information is encoded in the survival-scenario condition. When confronted with the unusual task of thinking about how an object can be used in a life-threatening context, participants will most likely consider both common and uncommon (i.e., novel) functions of this object. These ideas about potential functions may later serve as powerful retrieval cues that boost memory performance. We argue that objects differ in their potential to be used as novel, creative survival tools. Some objects may be low in functional fixedness, meaning that it is possible to use them in many different ways. Other objects, in contrast, may be high in functional fixedness, meaning that the possibilities to use them in non-standard ways is limited. We tested experimentally whether functional fixedness of objects moderates the strength of the survival-processing advantage compared to a moving control scenario. As predicted, we observed an interaction of the functional fixedness level with scenario type: The survival-processing memory advantage was more pronounced for objects low in functional fixedness compared to those high in functional fixedness. These results are in line with the richness-of-encoding explanation of the survival-processing advantage.