ArticleInternational journal of environmental research and public health2020
Perception of Advertisements for Healthy Food on Social Media: Effect of Attitude on Consumers' Response.
Article in International journal of environmental research and public health, 2020. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 9 papers.
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Who cites it
9 citing papers in PubMed.
- Seductive or deceiving? A focus group study on perspectives and expectations of consumers on meat alternative labeling practices.Frontiers in public health · 2026Article
- Influence of consumer socio-psychological food environment on food choice and its implications for nutrition: evidence from Tanzania.Frontiers in nutrition · 2025Article
- The Effect of Motivators and Barriers on Attitudes and Willingness to Consume Dairy Functional Foods in Hungary.Foods (Basel, Switzerland) · 2024Article
- Relationship between Presentation, Attitude, and In-Flight Meal Food Healthiness: Moderating Role of Familiarity.Foods (Basel, Switzerland) · 2024Article
- Analysis of the Influence of Socio-Demographic Variables and Some Nutrition and Lifestyle Habits on Beverage Consumption in the Spanish Population.Foods (Basel, Switzerland) · 2023Article
- Digital Marketing and Fast-Food Intake in the UAE: The Role of Firm-Generated Content among Adult Consumers.Foods (Basel, Switzerland) · 2023Article
- Article
- How Does Happiness Influence the Loyalty of Karate Athletes? A Model of Structural Equations From the Constructs: Consumer Satisfaction, Engagement, and Meaningful.Frontiers in psychology · 2021Article
- Happiness Management: A Culture to Explore From Brand Orientation as a Sign of Responsible and Sustainable Production.Frontiers in psychology · 2021Article
Corrections and comments
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Authors and funding
3 authors.
Funding
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Abstract
The growing concern for health is currently a global trend, so promoting healthy products is an opportunity that companies can exploit to differentiate their products in highly competitive markets. The purpose of this research is to examine the antecedents of social media advertising value and their consequences for attitudes to healthy food and intentions to consume it, in a representative sample of Spanish consumers. The theory of Ducoffe's advertising value model was used as a conceptual framework for the antecedents of attitudes based on utilitarian and hedonic values. To achieve this objective, a descriptive cross-sectional study was carried out based on primary data from a survey of a representative sample of the Spanish population with 2023 valid questionnaires. The Partial Least Square (PLS) method was applied to test the hypothesized relationships and predictive variables. The result of this research allows us to determine which variables influence the consumer's response, as measured by intention, motivated by the consumer's attitude to the value of healthy food, as influenced by the advertising value on social networks. Furthermore, the findings show that, for advertising healthy food on social networks to be valuable, it must be credible and richly informative.
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