ArticleInternational journal of public health2020
Analysing persuasive marketing of ultra-processed foods on Brazilian television.
Article in International journal of public health, 2020. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 13 papers.
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Who cites it
13 citing papers in PubMed.
- Article
- [Generational differences in food consumption among Brazilian adults born between 1928 and 1988].Cadernos de saude publica · 2026Article
- Obesity and food marketing: a narrative review of consumer influence, regulatory gaps, and ethical implications.Frontiers in nutrition · 2025Review
- Screen Exposure in 4-Year-Old Children: Association with Development, Daily Habits, and Ultra-Processed Food Consumption.International journal of environmental research and public health · 2024Article
- Costs of obesity attributable to the consumption of sugar-sweetened beverages in Brazil.Scientific reports · 2024Article
- Exposure and power of TV food advertising during the COVID-19 pandemic in Brazil: a content analysis.BMC public health · 2024Article
- Oxidative Status of Ultra-Processed Foods in the Western Diet.Nutrients · 2023Article
- Trend of Ultraprocessed Product Intake Is Associated with the Double Burden of Malnutrition in Mexican Children and Adolescents.Nutrients · 2022Article
- Educational inequality in consumption ofFrontiers in nutrition · 2022Article
- Ultra-Processed Foods Elicit Higher Approach Motivation Than Unprocessed and Minimally Processed Foods.Frontiers in public health · 2022Article
- Use of persuasive strategies in food advertising on television and on social media in Brazil.Preventive medicine reports · 2021Article
- Food Marketing as a Special Ingredient in Consumer Choices: The Main Insights from Existing Literature.Foods (Basel, Switzerland) · 2020Review
- Food availability and advertising within food outlets around primary healthcare services in Brazil.Journal of nutritional science · 2020Article
Corrections and comments
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Authors and funding
7 authors.
Funding
Abstract
objectivesThis study investigated the use of persuasive advertising strategies in ultra-processed food (UPF) advertisements broadcast on the three most popular free-to-air television channels in Brazil.
methodsThe programming of the selected channels was recorded on eight non-consecutive days from April 2018 (6:00 am-12:00 am). Information from each advertising piece was collected through an electronic questionnaire based on the INFORMAS protocol. Food products were classified according to the NOVA classification system. Marketing strategies were investigated in UPF advertisements and stratified into three groups. Principal component analysis was used to identify patterns of strategies. Linear regression models were employed to investigate the association between the patterns and food groups.
resultsIn total, 90.77% of the food-related advertisements contained at least one UPF, and 96% of them included one or more persuasive advertising strategies. Five advertising patterns were identified and associated with the UPF food groups.
conclusionsThe results showed that food advertising on Brazilian free television is marked by UPF, with the predominant use of persuasive advertising strategies, demonstrating a lack of enforcement of the current regulatory legislation in the country.
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Registered trials
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