SynthesisBMC public health2020
Social marketing interventions to promote physical activity among 60 years and older: a systematic review of the literature.
Synthesis in BMC public health, 2020. The graph could read no effect estimate from its abstract, so it casts no vote on the map. An erratum has been issued. Cited by 17 papers, 2 of them syntheses that pooled it.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
17 citing papers in PubMed, 2 syntheses or guidelines pooled it, 31 citations in OpenAlex.
- A Systematic Review of the Qualitative Research on Barriers and Facilitators to Home Hemodialysis.Hemodialysis international. International Symposium on Home Hemodialysis · 2025Pooled it
- Effectiveness of Interventions Promoting Physical Activity and Reducing Sedentary Behavior in Community-Dwelling Older Adults: An Umbrella Review With Application to Saudi Arabia.Journal of epidemiology and global health · 2023Pooled it
- Effects of a community-based social marketing campaign on the social support, self-efficacy, and physical activity of elderly people: a protocol for a randomized controlled trial.BMC geriatrics · 2026Trial
- Effects of environmental and social facilitators on physical activity among older adults: A population-based study in São Paulo, Brazil.Clinics (Sao Paulo, Brazil) · 2026Article
- Physical activity interventions for older adults - an overview of systematic reviews.BMC public health · 2026Review
- Age-related differences in activities of daily living among older Chinese adults.Scientific reports · 2025Observational
- Impact of a Home-Based Remote Patient Monitoring System on Hospitalizations and Emergency Department Visits of Older Adults With Polypathology: Multicenter Retrospective Observational Study.Journal of medical Internet research · 2025Observational
- Promoting physical activity: the contribution of regulatory fit.Frontiers in sports and active living · 2025Article
- Article
- The Use of Social Marketing in Community-Wide Physical Activity Programs: A Scoping Review.Annals of behavioral medicine : a publication of the Society of Behavioral Medicine · 2024Article
- Decreasing hospitalizations through geriatric hotlines: a prospective French multicenter study of people aged 75 and above.BMC geriatrics · 2023Observational
- Technology-Based Interventions to Reduce Sugar-Sweetened Beverages among Adolescents: A Scoping Review.International journal of environmental research and public health · 2023Article
- Designing an eSports intervention for middle-aged and older adults in Hong Kong: Social marketing approach.PloS one · 2023Article
- Relationship between moderate-to-vigorous, light intensity physical activity and sedentary behavior in a prospective cohort of older French adults: a 18-year follow-up of mortality and cardiovascular events ─ the PROOF cohort study.Frontiers in public health · 2023Article
- Using social marketing for the promotion of cognitive health: a scoping review protocol.BMJ open · 2021Article
- A scoping review of physical activity interventions for older adults.The international journal of behavioral nutrition and physical activity · 2021Article
- Correction to: Social marketing interventions to promote physical activity among 60 years and older: a systematic review of the literature.BMC public health · 2020Article
Corrections and comments
- Erratum issued
Authors and funding
7 authors at 6 institutions in 2 countries.
Funding
No grant is acknowledged in the PubMed record.
Abstract
backgroundFalls are a significant source of morbidity in people aged 65 and over, affecting one in three people in this age group. The scientific evidence indicates that physical activity is the most effective method for preventing falls among seniors. Although public health professionals often use social marketing to design and plan successful interventions, its use to promote physical activity and prevent falls among older people remains low. This article aims to provide a new systematic literature review of social marketing interventions promoting physical activity and targeting people aged 60 and over.
methodsFollowing CRD's guidance and PRISMA guidelines, we searched between January 2008 and July 2019 for relevant articles in five primary databases using predefined search and inclusion criteria. Two independent reviewers analysed the selected articles to identify evidence of the seven social marketing benchmark criteria, defined by experts in the field as the common elements that contribute to social marketing success.
resultsThe final review included nine studies. Of the studies selected, three specifically targeted over 60-year-olds, whereas the others segmented the population into several age-based subcategories, including over 60-year-olds. Eight studies highlighted positive results for the participants with an increase in participation or an increase in physical activity level. None of the nine studies selected for this systematic review implemented the entire social marketing approach.
conclusionFew published interventions use the seven social marketing criteria. Further research is required to encourage uptake and inclusion in successful social marketing interventions to increase program effectiveness in this target population.
Indexed as
Identifiers
What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.