ReviewInternational journal of public health2020
Inventory of marketing techniques used in child-appealing food and beverage research: a rapid review.
Review in International journal of public health, 2020. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 18 papers.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
18 citing papers in PubMed, 24 citations in OpenAlex.
- The impact of brand advertising on children's food preferences and behavioural intentions: an experimental study.Public health nutrition · 2025Trial
- The Extension of Added Sugar Use in Packaged Foods Targeted at Children in Brazil.Maternal & child nutrition · 2026Article
- The power of product: how food advertising affects children's perceptions of child and non-child targeted food advertising?BMC public health · 2025Article
- Beyond the screen: Exploring the dynamics of social media influencers, digital food marketing, and gendered influences on adolescent diets.PLOS digital health · 2025Article
- Additives in foods marketed to children in Uruguay, an emerging Latin American country.Journal of nutritional science · 2025Article
- Characterising Parent-Appeal Marketing on Foods for Children: A Scoping Review.Current nutrition reports · 2024Article
- Exposure and power of TV food advertising during the COVID-19 pandemic in Brazil: a content analysis.BMC public health · 2024Article
- Identifying factors that shape whether digital food marketing appeals to children.Public health nutrition · 2023Article
- Restricting child-directed ads is effective, but adding a time-based ban is better: evaluating a multi-phase regulation to protect children from unhealthy food marketing on television.The international journal of behavioral nutrition and physical activity · 2023Article
- Sex differences in children's exposure to food and beverage advertisements on broadcast television in four cities in Canada.Health promotion and chronic disease prevention in Canada : research, policy and practice · 2023Article
- Strengthening Global Legislative Actions to Protect Children from the Harmful Impacts of Unhealthy Food and Non-alcoholic Beverage Marketing.Current obesity reports · 2023Review
- A Scoping Review of Observational Studies on Food and Beverage Advertising on Social Media: A Public Health Perspective.International journal of environmental research and public health · 2023Article
- Adolescent exposure to food and beverage marketing on social media by gender: a pilot study.Public health nutrition · 2023Article
- Child-appealing packaged food and beverage products in Canada-Prevalence, power, and nutritional quality.PloS one · 2023Article
- Unhealthy food and beverage marketing to children on digital platforms in Aotearoa, New Zealand.BMC public health · 2022Article
- The Content, Quality, and Behavior Change Techniques in Nutrition-Themed Mobile Apps for Children in Canada: App Review and Evaluation Study.JMIR mHealth and uHealth · 2022Review
- The effect of food packaging elements on children's food choices and intake: A systematic review.Frontiers in nutrition · 2022Review
- Quantifying Child-Appeal: The Development and Mixed-Methods Validation of a Methodology for Evaluating Child-Appealing Marketing on Product Packaging.International journal of environmental research and public health · 2021Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
4 authors at 2 institutions in 1 country.
Funding
Abstract
objectivesRestrictions on child-appealing food and beverage marketing have been prioritized globally. However, the concept of "child-appealing marketing" has not been consistently defined, leading to variability in policies and research. The objective of this review was therefore to generate an inventory of the marketing techniques that have been used in research to identify child-appealing marketing.
methodsBased on WHO guidelines, this review identified primary research that analyzed child-appealing marketing techniques, using the OVID Medline database and hand searches in Google Scholar and PubMed. All marketing techniques were extracted, counted, and synthesized into an inventory, organized thematically and by popularity.
resultsFrom 133 publications, 1421 marketing techniques were extracted (mean 10.7/publication; range: 1-66). The final inventory included 117 techniques; the "use of characters, children, and actors" was the most popular theme.
conclusionsThe inventory and categorization generated by this research can be used for informing future research and for alerting policy-makers globally to the breadth of child-appealing food and beverage marketing techniques, helping move toward a consistent and comprehensive definition of child-appealing marketing in regulations aimed at restricting this type of marketing.
Indexed as
Identifiers
What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.