ArticleJournal of air transport management2020
To bargain or not to bargain: Airlines, legitimacy and nonmarket strategy in a COVID-19 world.
Article in Journal of air transport management, 2020. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 10 papers, 1 of them a synthesis that pooled it.
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Who cites it
10 citing papers in PubMed, 1 synthesis or guideline pooled it.
- Modeling COVID-19 Impacts and Response Strategies in the Construction Industry: PLS-SEM Approach.International journal of environmental research and public health · 2022Pooled it
- An empirical analysis of American Passenger's willingness to fly in commercial airplanes after vaccination against COVID-19.Technology in society · 2023Article
- Analysis of Factors Affecting the Sustainable Success of Airlines During the COVID-19 Pandemic.Transportation research record · 2023Article
- Recovery of Chinese low-cost carriers after the outbreak of COVID-19 pandemic.Journal of air transport management · 2022Article
- The impact of the COVID-19 crisis on the US airline market: Are current business models equipped for upcoming changes in the air transport sector?Case studies on transport policy · 2022Article
- The operation of labour charter flights during the COVID-19 pandemic in China.Case studies on transport policy · 2022Article
- Human mobility behavior in COVID-19: A systematic literature review and bibliometric analysis.Sustainable cities and society · 2021Article
- Changes in airport operating procedures and implications for airport strategies post-COVID-19.Journal of air transport management · 2021Article
- A qualitative analysis of social and emotional perspectives of airline passengers during the COVID-19 pandemic.Journal of air transport management · 2021Article
- COVID-19 pandemic and air transportation: Successfully navigating the paper hurricane.Journal of air transport management · 2021Article
Corrections and comments
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Authors and funding
2 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Nonmarket strategy - strategic actions directed at influencing the governmental, legalregulatory, and societal environment of business - is a key factor in an airlines' competitive position yet remains relatively under-analyzed in aviation research. The COVID-19 crisis has created a heightened role for nonmarket strategy and our paper argues that in deciding how to respond to a variety of policy measures introduced by governments, airline executives need to take into account the perceived legitimacy from the flying public of their response to governments. Our paper presents an integrative framework to analyze airlines' nonmarket response to COVID-19 governmental policy measures. Using a two-by-two matrix, we identify key conceptual links between industry's nonmarket response, the health impacts of a given policy measure as well as its economic costs for the airlines. Our study concludes that, unless economic stakes in a given policy measure are high, airlines do not risk active bargaining with governments over the content of that measure. Such bargaining could trigger a delegitimation cascade: a self-reinforcing process in which key stakeholders reassess their view of airlines' conduct and the industry's broader societal impact. Bargaining is pursued when economic impacts of policy measures are high, and in that case, the choice between cooperative and adversarial posture towards the government depends on the health impact of a given policy.
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Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.