ArticleBMJ open2020
Impact of a mass media campaign on breast cancer symptoms awareness and screening uptake in Malaysia: findings from a quasi-experimental study.
Article in BMJ open, 2020. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 23 papers, 2 of them syntheses that pooled it.
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The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
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Who cites it
23 citing papers in PubMed, 2 syntheses or guidelines pooled it, 32 citations in OpenAlex.
- Implementation research on common cancers (lung, breast, and colorectal) in Asia - a systematic review.Frontiers in oncology · 2025Pooled it
- "For and against" factors influencing participation in personalized breast cancer screening programs: a qualitative systematic review until March 2022.Archives of public health = Archives belges de sante publique · 2024Pooled it
- Trial
- The Impacts of Social Marketing Campaigns on Breast Cancer Awareness and Screening: Scoping Review.JMIR cancer · 2026Article
- Breast cancer screening coverage and its association with hospitalisation and mortality: a nationwide ecological study from Poland (2019-2023).BMC public health · 2026Article
- Article
- Immunotherapy in Asia: current insights and prospects in Southeast Asia and Malaysia.Frontiers in oncology · 2026Review
- Article
- Predicting breast self-examination awareness in Sub-Saharan Africa using machine learning.Scientific reports · 2025Article
- Unpleasant but effective: Newspaper coverage of cancer screening and cancer in the Netherlands from 2010 to 2022.PloS one · 2025Article
- Article
- Assessment of breast cancer awareness among female pharmacy students at a university in Turkey.BMC medical education · 2024Article
- Women's Knowledge, Attitudes, and Perception on Personalized Risk-Stratified Breast Cancer Screening: A Cross-Sectional Study in Malaysia.Asian Pacific journal of cancer prevention : APJCP · 2024Article
- Breast cancer and breast cancer screening use-beliefs and behaviours in a nationwide study in Malaysia.BMC public health · 2023Article
- The prevalent factors of anxiety in women undergoing mammography.Frontiers in psychiatry · 2023Article
- mHealth Interventions to Improve Cancer Screening and Early Detection: Scoping Review of Reviews.Journal of medical Internet research · 2022Article
- Factors Associated with Screening Mammogram Uptake among Women Attending an Urban University Primary Care Clinic in Malaysia.International journal of environmental research and public health · 2022Article
- Breast health awareness campaign and screening pilot in a Kenyan County: Findings and lessons.Cancer reports (Hoboken, N.J.) · 2022Article
- Changing Health Beliefs about Breast Cancer Screening among Women in Multi-Ethnic Malaysia.International journal of environmental research and public health · 2022Article
- Article
Corrections and comments
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Authors and funding
10 authors at 8 institutions in 6 countries.
Funding
Abstract
objectiveTo evaluate the impact of a mass media campaign in terms of improving breast cancer (BC) symptoms awareness and screening uptake.
designBefore-and after-study with comparator groups.
settingSelangor State, Malaysia.
participantsMalaysian women aged
interventionA culturally adapted mass media campaign (TV, radio, print media and social media). PRIMARY AND SECONDARY OUTCOME MEASURES: The primary endpoint was BC symptoms awareness, which was assessed with the
resultsMost participants recognised at least one of the campaign materials (65.2%). The odds of seeing the campaign were lowest for Chinese women (adjusted OR 0.25, 95% CI 0.15 to 0.40) compared with Malays and for women aged
conclusionsImplementation in Malaysia of an evidence-based mass media campaign from the UK that was culturally adapted appeared to lead to improved awareness about some BC symptoms, though various modes of media communication and perhaps other health education approaches may be required to extend the reach to diverse, multiethnic populations and all age groups.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.