ArticlePublic health reports (Washington, D.C. : 1974)
What Does It Meme? A Qualitative Analysis of Adolescents' Perceptions of Tobacco and Marijuana Messaging.
Article in Public health reports (Washington, D.C. : 1974). The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 22 papers.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
22 citing papers in PubMed.
- Message Source Credibility and E-Cigarette Harm Perceptions among Young Adults.International journal of environmental research and public health · 2022Trial
- Smokers' Likelihood to Engage With Information and Misinformation on Twitter About the Relative Harms of e-Cigarette Use: Results From a Randomized Controlled Trial.JMIR public health and surveillance · 2021Trial
- Patterns of ENDS-Related Content Exposure on Social Media Among US Adolescents and Young Adults.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2026Article
- Instagram Memes of Oral Nicotine Pouches: Content Analysis Study.Online journal of public health informatics · 2026Article
- Pictorial warning labels reduce sharing intentions, blunt self-relevance processes elicited by social media posts promoting cannabis edibles.The Journal of communication · 2025Article
- Social Media Engagement and Quit Intentions Among Youth With Exclusive E-cigarette Use: The Moderating Role of Social Norms.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2025Article
- Social media use, cannabis attitudes, and cannabis use among adolescents: An observational study.Preventive medicine reports · 2025Article
- A Narrative Review of Research on Cannabis Advertising in the United States.Current addiction reports · 2025Review
- Peers and Young Adult Electronic Nicotine Delivery Use: The Mediating Role of Vaping Attitudes/Beliefs.Substance use & misuse · 2025Article
- Youth attention, perceptions, and appeal in response to e-cigarette advertising features: A focus group study.Preventive medicine reports · 2024Article
- First Comes Substance Use, Then Comes Social Media Posts? Examining the Temporal Ordering and Relative Strength of Relations Across Alcohol, Tobacco and Marijuana Use and Posting Behavior.Health communication · 2024Article
- Deciphering Influence on Social Media: A Comparative Analysis of Influential Account Detection Metrics in the Context of Tobacco Promotion.Social media + society · 2024Article
- Association Between Social Media Use and Substance Use Among Middle and High School-Aged Youth.Substance use & misuse · 2024Article
- Perceptions of Harm and Addictiveness for Nicotine Products, THC e-Cigarettes, and e-Cigarettes with Other Ingredients Among Adolescents, Young Adults, and Adults.Substance use & misuse · 2024Article
- Developing a text-message library for tobacco prevention among adolescents: A qualitative study.PloS one · 2024Article
- Examining indirect effects of advertising exposure on young adults' cannabis and nicotine vaping.Psychology of addictive behaviors : journal of the Society of Psychologists in Addictive Behaviors · 2023Article
- Youth's exposure to and engagement with e-cigarette marketing on social media: a UK focus group study.BMJ open · 2023Article
- Characteristics Associated with Young Adults' Intentions to Engage with Anti-Vaping Instagram Posts.International journal of environmental research and public health · 2023Article
- How Age and E-cigarette Use Status Interact to Influence E-cigarette Ad Perceptions.Substance use & misuse · 2023Article
- Should Tobacco-Related Marketing on Social Media Have Stronger Restrictions? Commentary.Substance use & misuse · 2023Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
4 authors.
Funding
Abstract
objectivesWith the increasing popularity of electronic cigarettes and legalization of recreational marijuana, messaging from websites and social media is shaping product perceptions and use. Quantitative research on the aesthetic appeal of these advertisements from the adolescent and young adult perspective is lacking. We evaluated (1) how adolescents and young adults perceived tobacco and marijuana messaging online and through social media platforms and (2) interactive behaviors related to these messages.
methodsWe interviewed 24 participants from the Tobacco Perceptions Study, a longitudinal study of adolescents' and young adults' (aged 17-21) tobacco-related perceptions and tobacco use. We collected qualitative data from October 2017 through February 2018, through individual semi-structured interviews, on participants' experiences and interactions with online tobacco and marijuana advertisements and the advertisements' appeal. Two analysts recorded, transcribed, and coded interviews.
resultsThemes that emerged from the interviews focused on the direct appeal of online messaging to adolescents and young adults; the value of trusting the source; the role of general attitudes and personal decision-making related to using tobacco and/or marijuana; the appeal of messaging that includes colors, interesting packaging, and appealing flavors; and the preference of messages communicated by young people and influencers rather than by industry.
conclusionThese findings suggest the need for increased regulation of social media messaging and marketing of tobacco and marijuana, with a particular focus on regulating social media, paid influencers, and marketing that appeals to adolescents and young adults. The findings also suggest the importance of prevention programs addressing the role of social media in influencing the use of tobacco and marijuana.
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What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.