ReviewBMJ global health2020
How to set up government-led national hygiene communication campaigns to combat COVID-19: a strategic blueprint.
Review in BMJ global health, 2020. The graph could read no effect estimate from its abstract, so it casts no vote on the map. It is linked to trial NCT05118373 (Evaluation of a Generic Behavioural Change Campaign for COVID-19 Prevention in Zambia), which is not on this map. Cited by 11 papers, 1 of them a synthesis that pooled it.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Evaluation of a Generic Behavioural Change Campaign for COVID-19 Prevention in Zambia
Who cites it
11 citing papers in PubMed, 1 synthesis or guideline pooled it.
- The effectiveness of hand hygiene interventions for preventing community transmission or acquisition of novel coronavirus or influenza infections: a systematic review.BMC public health · 2022Pooled it
- Emerging zoonotic threats: HKU5-CoV-2 and the CBRNE approach to pandemic prevention.Infectious diseases & immunity · 2026Review
- Motivational effectiveness of prosocial public health messaging to reduce respiratory infection risk: a systematic review and meta-analysis.Communications medicine · 2025Article
- Rapidly developing communications materials during public health emergencies: the Âu Cơ campaign in the USA.Health promotion international · 2024Article
- Knowledge and practices surrounding outbreaks and COVID-19 among community health workers in rural Rwanda: a cross-sectional mixed-methods study.The Pan African medical journal · 2023Article
- Implementing an emergency risk communication campaign in response to the COVID-19 pandemic in Nigeria: lessons learned.BMJ global health · 2022Article
- Government information disclosure and citizen coproduction during COVID-19 in China.Governance (Oxford, England) · 2021Article
- Article
- The Power of Music to Prevent and Control Emerging Infectious Diseases.Frontiers in medicine · 2021Article
- Environmental health practitioners: a key cadre in the control of COVID-19 in sub-Saharan Africa.BMJ global health · 2020Article
- Hygiene Behavior and COVID-19 Pandemic: Opportunities of COVID-19-Imposed Changes in Hygiene Behavior.Inquiry : a journal of medical care organization, provision and financingArticle
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
10 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
While large-scale changes in population behaviour are required to reduce the transmission of the severe acute respiratory syndrome coronavirus 2 virus, the emergency context is not conducive to the sort of careful communications planning that would normally be required to meet such a task. Rapid strategic communications planning in a pandemic by governments is, however, possible and necessary. Steps include setting up a dedicated communications task force, mobilising partners and resources, developing a creative brief and theory of change and overseeing the creation, testing, roll out and revision of content. In this short guide, we argue that a minimum of strategic planning can be undertaken rapidly, and that good use can be made of simple principles of behaviour change, even during pandemics. Our aim here is to provide a blueprint that governments and their partners, especially in low-income settings, can follow to design, coordinate and resource national communications efforts to combat the COVID-19 pandemic immediately and for the longer term.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.