SynthesisInternational journal of public health2020
Impact of tobacco industry pricing and marketing strategy on brand choice, loyalty and cessation in global south countries: a systematic review.
Synthesis in International journal of public health, 2020. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 6 papers.
What it found
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The trial behind it
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Who cites it
6 citing papers in PubMed.
- Association between tobacco company corporate social responsibility claims, support for the company and policies, and perceptions and intentions among Brazilians.Cadernos de saude publica · 2026Article
- How has the tobacco industry passed tax changes through to consumers in 12 sub-Saharan African countries?Tobacco control · 2025Article
- Personality traits and high cigarette dependence among university students: Insights from Lebanon.PloS one · 2024Article
- A longitudinal study of transitions between smoking and smokeless tobacco use from the ITC Bangladesh Surveys: implications for tobacco control in the Southeast Asia region.The Lancet regional health. Southeast Asia · 2023Article
- Strategies to expand corporate autonomy by the tobacco, alcohol and sugar-sweetened beverage industry: a scoping review of reviews.Globalization and health · 2022Article
- Impact of tobacco price and taxation on affordability and consumption of tobacco products in the South-East Asia Region: A systematic review.Tobacco induced diseases · 2021Review
Corrections and comments
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Authors and funding
3 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
objectivesWe undertook this review to assess the impact of pricing strategies on brand choice, loyalty and quitting behaviour in Global South countries.
methodsWe systematically retrieved articles from Medline, CENTRAL, ScienceDirect, Google Scholar from inception up to January 2020. Studies which reported tobacco industry's pricing strategies were eligible. We summarized the data as themes and codes using the principles of inductive qualitative thematic analysis within structured rational constructivist framework.
resultsIn total, 13 studies met inclusion criteria were included. Major strategies adopted by tobacco industries to tackle the pricing and taxation changes were increased tax absorption, differential taxation based on price, cigarette length/size which ensures modest increase in the net price of cigarettes. This in turn influences the tobacco users in terms of brand loyalty and switching as they prefer to stay with factory-made cigarettes or shift to a cheaper alternative or illegal product rather than decreasing/quitting tobacco use.
conclusionsAbsorption of excise tax and differential taxation are the common pricing strategies adopted by tobacco industries in Global South. These strategies together with external determinants impact the price-related tobacco control interventions.
Indexed as
Identifiers
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.