ArticleInternational journal of environmental research and public health2020
Food and Beverage Advertising Aimed at Spanish Children Issued through Mobile Devices: A Study from a Social Marketing and Happiness Management Perspective.
Article in International journal of environmental research and public health, 2020. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 9 papers, 1 of them a synthesis that pooled it.
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Who cites it
9 citing papers in PubMed, 1 synthesis or guideline pooled it, 30 citations in OpenAlex.
- The influence of unhealthy food and beverage marketing through social media and advergaming on diet-related outcomes in children-A systematic review.Obesity reviews : an official journal of the International Association for the Study of Obesity · 2022Pooled it
- Educommunication in Nutrition and Neurodegenerative Diseases: A Scoping Review.International journal of environmental research and public health · 2024Article
- Advertising of foods and beverages in social media aimed at children: high exposure and low control.BMC public health · 2022Review
- Exploring the potential impact of the proposed UK TV and online food advertising regulations: a concept mapping study.BMJ open · 2022Article
- A Qualitative Analysis of Black and White Adolescents' Perceptions of and Responses to Racially Targeted Food and Drink Commercials on Television.International journal of environmental research and public health · 2021Article
- Children, Media and Food. A New Paradigm in Food Advertising, Social Marketing and Happiness Management.International journal of environmental research and public health · 2021Article
- Happiness Management: A Culture to Explore From Brand Orientation as a Sign of Responsible and Sustainable Production.Frontiers in psychology · 2021Article
- How Does Happiness Influence the Loyalty of Karate Athletes? A Model of Structural Equations From the Constructs: Consumer Satisfaction, Engagement, and Meaningful.Frontiers in psychology · 2021Article
- Breakfast Food Advertisements in Mediterranean Countries: Products' Sugar Content in the Adverts from 2015 to 2019.Children (Basel, Switzerland) · 2020Article
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Authors and funding
4 authors at 2 institutions in 1 country.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Eating Disorders (ED) and obesity are a pandemic in developed and developing societies. In 2018, Spanish Ministry of Health and Consumption reported data on obesity (15%) and ED (12%). Spain thus ranks fifth among European countries in childhood obesity, with the highest incidence in the 6-12-year-age group. Many studies point to media as one of the contributing elements to this growth. In this sense, it should be noted that Spanish children are exposed to an average of 9000 television commercials per year and the vast majority of these are for food and beverage products of little or no nutritional value. Educommunication becomes essential here, since media have the capacity to educate, prevent and influence the behaviour as part of their social marketing strategies and within the happiness management philosophy. The aim of this paper is to analyse food and beverage advertising on mobile devices aimed at children. The methodology used includes a content analysis, a survey, and focus groups. The results show that many of the food products are bought or ordered as a direct result of advertising. The main conclusions point to the need to regulate the messages transmitted in order to guide the social function of media so that public health and happiness can be improved.
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Registered trials
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