ArticleJournal of medical Internet research2020
Tactics for Drawing Youth to Vaping: Content Analysis of Electronic Cigarette Advertisements.
Article in Journal of medical Internet research, 2020. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 57 papers, 1 of them a synthesis that pooled it.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
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Who cites it
57 citing papers in PubMed, 1 synthesis or guideline pooled it, 87 citations in OpenAlex.
- The Effects of Thirdhand Vape Residue from Nicotine and Non-Nicotine Vapes on Cells: A Systematic Review.International journal of environmental research and public health · 2025Pooled it
- Strengthening Tobacco Product Regulation: Addressing Challenges and Strategies for Articles 9 and 10 Implementation.Health care analysis : HCA : journal of health philosophy and policy · 2026Article
- Youth perspectives on how social influences impacted nicotine vaping cessation: A qualitative thematic analysis.BMC public health · 2026Article
- Article
- Differentiating the Determinants of Ever Having Used a Vape Versus Use Frequency: A Hurdle Modelling Approach.International journal of behavioral medicine · 2026Article
- Assessing the quality and usefulness of smoking cessation related short videos on TikTok and Bilibili: a content analysis study in China.BMC public health · 2026Article
- Social media exposure, school prevention, and adolescent vaping: a structural equation model-based secondary analysis of the Florida youth tobacco survey.Frontiers in public health · 2026Article
- Use of Electronic Nicotine Delivery Systems for Weight Control Among Sexual and Gender Minority Individuals Who Smoke Cigarettes.Substance use & misuse · 2026Article
- An Experimental Study on the Effect of E-Cigarette Advertising Features on Youth Perceptions and Intentions.Substance use & misuse · 2026Article
- Rethinking E-Cigarette Flavor Policy: Can We Reduce Harm for Adults Without Inviting Youth Use?Journal of studies on alcohol and drugs · 2025Article
- The Impact of Health Warnings in e-Cigarette Content on Instagram on Adults' e-Cigarette Cognitions: Online Between-Subjects Experiment Study.Journal of medical Internet research · 2025Article
- The impact of e-cigarette product characteristics on attitudes and use susceptibility: an experimental study.Health promotion international · 2025Article
- Co-production of a youth advocacy video on the harms of e-cigarette advertising in Scotland.Health promotion international · 2025Article
- Preventing and addressing youth vaping in British Columbia, Canada: Evidence from triangulation of a scoping review of vaping policy and qualitative interviews with school-aged youth.Preventive medicine reports · 2025Review
- Article
- A community outreach program enhances education on opioid and e-cigarette misuse among teenagers.Frontiers in public health · 2025Article
- Correlates of perceived social unacceptability of vaping among regular e-cigarette users: a cross-sectional study of a sample of Middle Eastern countries.Frontiers in public health · 2025Article
- Vaping health perceptions and never vaping among Australian adolescents: a strength-based analysis of cross-sectional survey data.BMJ public health · 2025Article
- Cross-Country Comparison of Bans on Internet Tobacco Advertising, and Search Interest in Vaping Products.Tobacco use insights · 2025Article
- Sex-stratified analysis of marketing exposure and current e-cigarette use among Saudi adolescents.Frontiers in public health · 2025Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
5 authors at 1 institution in 1 country.
Funding
No grant is acknowledged in the PubMed record.
Abstract
backgroundThe use of electronic cigarettes (e-cigarettes), also known as vaping, has risen exponentially among North American youth in recent years and has become a critical public health concern. The marketing strategies used by e-cigarette companies have been associated with the uptick in use among youth, with video advertisements on television and other electronic platforms being the most pervasive strategy. It is unknown how these advertisements may be tapping into youth needs and preferences.
objectiveThe aim of this 2-phase study was to examine the marketing strategies that underpin e-cigarette advertisements, specifically in the context of television.
methodsIn phase 1, a scoping review was conducted to identify various influences on e-cigarette uptake among youth. Results of this scoping review informed the development of a coding framework. In phase 2, this framework was used to analyze the content of e-cigarette advertisements as seen on 2 popular television channels (Discovery and AMC).
resultsIn phase 1, a total of 20 articles met the inclusion criteria. The resultant framework consisted of 16 key influences on e-cigarette uptake among youth, which were categorized under 4 headings: personal, relational, environmental, and product-related. In phase 2, 38 e-cigarette advertisements were collected from iSpot.tv and represented 11 popular e-cigarette brands. All of the advertisements tapped into the cited influences of youth e-cigarette uptake, with the most commonly cited influences (product and relational) tapping into the most, at 97% (37/38) and 53% (20/38), respectively.
conclusionsThe findings highlight the multidimensional influences on youth uptake of e-cigarettes, which has important implications for developing effective antivaping messages, and assist public health professionals in providing more comprehensive prevention and cessation support as it relates to e-cigarette use. The findings also bring forward tangible strategies employed by e-cigarette companies to recruit youth into vaping. Understanding this is vital to the development of cohesive strategies that combat these provaping messages.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.