ArticleSSM - population health2020
Mass media exposure and maternal healthcare utilization in South Asia.
Article in SSM - population health, 2020. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 117 papers, 1 of them a synthesis that pooled it.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
117 citing papers in PubMed, 1 synthesis or guideline pooled it, 203 citations in OpenAlex.
- Prevalence and factors associated with adolescent pregnancies in Zambia: a systematic review from 2000-2022.Archives of public health = Archives belges de sante publique · 2023Pooled it
- Socio-digital stratification and the threshold effects of digital inclusion on maternal health access in Somalia.Global health action · 2026Article
- Adequate tetanus toxoid immunization and its correlates among married women with a recent live birth in Afghanistan: Insights from a national survey.Human vaccines & immunotherapeutics · 2026Article
- Comprehensive Immunisation Among Children Aged 12-23 Months in India-A Multilevel Modelling Analysis From the National Family Health Survey (2015-21).Public health challenges · 2026Article
- Factors Influencing Timing of First Antenatal Care Visit Among Bangladeshi Women: Application of Accelerated Failure Time Models Using Demographic Health Survey 2022.Health science reports · 2026Article
- Spatial disparities and associated factors of composite index of anthropometric failure for under-five children across three African countries.Global epidemiology · 2026Article
- Exploration of the Temporal Trends, Prevalence, and Factors of Acute Respiratory Infection or Diarrhoea: A Cross-Sectional Analysis of Three National Surveys.Health science reports · 2026Article
- Time to initiation of antenatal care and its predictors among pregnant women across 35 sub-Saharan African countries (2011-2024): A multilevel mixed-effects acceleration failure time model of multination population survey data.Reproductive health · 2026Article
- Article
- Article
- Geospatial Variation and Determinants of Time to Pregnancy Loss Among Reproductive-Aged Women in East Africa: Bayesian Spatial Frailty Model.BioMed research international · 2026Article
- Article
- Article
- Spatial inequalities in quality antenatal care in India: a district-level analysis.Frontiers in public health · 2026Article
- Maternal perspectives on Multiple Micronutrient Supplementation (MMS) in Indonesia: a cross-sectional study of knowledge, attitudes, and acceptance.BMC public health · 2025Article
- Impact of mother's mass media exposure on early childhood development in pakistan: urban vs. rural analysis.BMC public health · 2025Article
- Variations in initiation of first antenatal care among women of reproductive age in sub-Saharan Africa: an event history analysis approach.Reproductive health · 2025Article
- Spatial pattern and influence of mass media exposure on sexual exposure among women with disabilities in sub-Saharan Africa.Archives of public health = Archives belges de sante publique · 2025Article
- Poverty and women's health in Somaliland: examining body mass index and maternal mortality.Journal of health, population, and nutrition · 2025Article
- Assessment of effective coverage of antenatal care and factors affecting its outcome in Ethiopia.BMC pregnancy and childbirth · 2025Article
57 more citing papers are in PubMed but not listed here.
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
2 authors at 2 institutions in 1 country.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Maternal mortality remains a major population health problem in the developing world due in part to inadequate healthcare before, during, and after childbirth. Mass media has the potential to disseminate information about maternal healthcare that can improve well-being for mothers and infants, particularly among women with limited educational attainment. This study examines the impact of mass media exposure (e.g., television, radio, and newspaper) and sociodemographic factors on maternal healthcare utilization in four South Asian countries: India, Bangladesh, Nepal, and Pakistan. Analyses use 2014-2017 Demographic and Health Surveys, which are nationally representative of women aged 15-49 years. Results show that maternal healthcare utilization is significantly higher among women exposed to mass media across countries, even after controlling for mother's, husband's, and household sociodemographic factors. Women exposed to mass media are 46-86% more likely to receive antenatal care, 24-53% more likely to deliver their babies by skilled birth attendants, and 36-94% more likely to receive postpartum check-ups across countries. Mother's educational attainment moderates the association between mass media exposure and some maternal healthcare services in three of the four countries. Governments and public health organizations can consider mass media as a key intervention in promoting maternal health in developing contexts.
Indexed as
Identifiers
What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.