ArticleJournal of behavioral medicine2021
Incremental criterion validity of message perceptions and effects perceptions in the context of anti-smoking messages.
Article in Journal of behavioral medicine, 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 18 papers.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
18 citing papers in PubMed.
- Perceived Effectiveness of Cigar Warnings Among Young People in the U.S.American journal of preventive medicine · 2026Trial
- Examining the Longitudinal Relationship Between Perceived and Actual Message Effectiveness: A Randomized Trial.Health communication · 2024Trial
- Effect of Front-of-Package Information, Fruit Imagery, and High-Added Sugar Warning Labels on Parent Beverage Choices for Children: A Randomized Clinical Trial.JAMA network open · 2022Trial
- Front-of-Package Labels on Unhealthy Packaged Foods in India: Evidence from a Randomized Field Experiment.Nutrients · 2022Trial
- Influencing Perceptions of Harm of Waterpipe Tobacco Smoking Among One Member of Couples Who Use Waterpipe.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2022Trial
- Comparison of Message and Effects Perceptions forHealth communication · 2021Trial
- Designing warnings for sugary drinks: A randomized experiment with Latino parents and non-Latino parents.Preventive medicine · 2021Trial
- Evaluating the actual and perceived effectiveness of E-cigarette prevention advertisements among adolescents.Addictive behaviors · 2020Trial
- Evaluating text, icon, and graphic nutrition labels: An eye tracking experiment with Latino adults in the US.Appetite · 2025Article
- Understanding Whether Price Tag Messaging Can Amplify the Benefits of Taxes: An Online Experiment.American journal of preventive medicine · 2024Article
- Terms tobacco users employ to describe e-cigarette aerosol.Tobacco control · 2023Article
- Perceived effectiveness of objective elements of vaping prevention messages among adolescents.Tobacco control · 2023Article
- Adolescents' Understanding of Smoking and Vaping Risk Language: Cognitive Interviews to Inform Scale Development.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2022Article
- Perceived communication effectiveness in implementation strategies: a measurement scale.Implementation science communications · 2022Article
- Designing Environmental Messages to Discourage Red Meat Consumption: An Online Experiment.International journal of environmental research and public health · 2022Article
- Awareness of and reactions to the health harms of sugary drinks: An online study of U.S. parents.Appetite · 2021Article
- Message perceptions and effects perceptions as proxies for behavioral impact in the context of anti-smoking messages.Preventive medicine reports · 2021Article
- Development and Application of an Interdisciplinary Rapid Message Testing Model for COVID-19 in North Carolina.Public health reports (Washington, D.C. : 1974)Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
6 authors.
Funding
Abstract
To select promising health messages, formative research has often relied on perceived message effectiveness (PME) scales assessing either of two related constructs, message perceptions (persuasive potential) and effects perceptions (potential for behavioral impact). We sought to examine their incremental criterion validity within a comparative framework. Participants were 703 U.S. adult smokers (ages [Formula: see text] 21) who received anti-smoking or comparable control (littering) messages on their cigarette packs for 3 weeks. Structural equation models examined both PME constructs as simultaneous correlates of outcomes from the UNC Tobacco Warnings Model. Message perceptions demonstrated incremental criterion validity with attention, an early behavioral antecedent ([Formula: see text] = 0.82, p < .001). Effects perceptions demonstrated incremental criterion validity with later behavioral antecedents (range [Formula: see text] = 0.74-0.87, all p < .01) and quitting behaviors ([Formula: see text] = 0.36-0.66, all p < .001). Formative research on anti-smoking messages may benefit from focusing on effects perceptions to characterize potential for behavior change.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.