ArticlePublic health nutrition2020
Ultra-processed food and beverage advertising on Brazilian television by International Network for Food and Obesity/Non-Communicable Diseases Research, Monitoring and Action Support benchmark.
Article in Public health nutrition, 2020. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 14 papers.
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Who cites it
14 citing papers in PubMed.
- The Results of Ultra-Processed Food Consumption on Weight Change: A Randomized Controlled Community Trial in a Health Promotion Program.Nutrients · 2025Trial
- Trial
- Exploring the Connection Between Ultra-Processed Foods and Breast Cancer: From Adiposity to Inflammation and Beyond.International journal of molecular sciences · 2026Review
- Article
- Beneath the Surface: The Emerging Role of Ultra-Processed Foods in Obesity-Related Cancer.Current oncology reports · 2025Review
- Exposure and power of TV food advertising during the COVID-19 pandemic in Brazil: a content analysis.BMC public health · 2024Article
- The Potential Impact of Different Taxation Scenarios towards Sugar-Sweetened Beverages on Overweight and Obesity in Brazil: A Modeling Study.Nutrients · 2022Article
- Ultra-processed Foods, Weight Gain, and Co-morbidity Risk.Current obesity reports · 2022Review
- Potential impacts of policies to reduce purchasing of ultra-processed foods in Mexico at different stages of the social transition: an agent-based modelling approach.Public health nutrition · 2022Article
- Educational inequality in consumption ofFrontiers in nutrition · 2022Article
- Use of persuasive strategies in food advertising on television and on social media in Brazil.Preventive medicine reports · 2021Article
- The COVID-19 pandemic and its implications for the food information environment in Brazil.Public health nutrition · 2021Article
- Food availability and advertising within food outlets around primary healthcare services in Brazil.Journal of nutritional science · 2020Article
- Independent and combined associations of sugar-sweetened beverage consumption, TV viewing, and physical activity with severe depressive symptoms among 59,402 adults.Revista brasileira de psiquiatria (Sao Paulo, Brazil : 1999)Article
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Authors and funding
7 authors.
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Abstract
objectiveTo analyse the extent and nature of food and beverage advertising on the three major Brazilian free-to-air television (TV) channels.
designCross-sectional study. A protocol developed for the International Network for Food and Obesity/Non-Communicable Diseases Research, Monitoring and Action Support was applied for data collection. A total of 432 h of TV programming was recorded from 06.00 to 24.00 hours, for eight non-consecutive and randomly selected days, in April 2018. All TV advertisements (ads) were analysed, and food-related ads were classified according to the NOVA classification system. Descriptive analyses were used to describe the number and type of ads, food categories and the distribution of ads throughout the day and time of the day.
settingThe three most popular free-to-air channels on Brazilian TV.
participantsThe study did not involve human subjects.
resultsIn total, 14·2 % (n 1156 out of 7991) of ads were food related (858 were specific food items). Approximately 91 % of food items ads included ultra-processed food (UPF) products. The top three most promoted products were soft drinks, alcoholic beverages and fast-food meals. Alcoholic beverage ads were more frequently broadcast in the evening.
conclusionThe high risk of exposure of the Brazilian population to UPF ads should be considered a public health concern given the impact of unhealthy food advertising on people's food choices and health.
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