Observational studyWorld journal of surgery2020
Identifying New Frontiers for Social Media Engagement in Global Surgery: An Observational Study.
Observational study in World journal of surgery, 2020. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 8 papers, 2 of them syntheses that pooled it.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
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Who cites it
8 citing papers in PubMed, 2 syntheses or guidelines pooled it.
- Examining the Effectiveness of Social Media for the Dissemination of Research Evidence for Health and Social Care Practitioners: Systematic Review and Meta-Analysis.Journal of medical Internet research · 2024Pooled it
- Catalysing global surgery: a meta-research study on factors affecting surgical research collaborations with Africa.Systematic reviews · 2024Pooled it
- Current insights on social media as a tool for the dissemination of research and education in surgery: a narrative review.Surgery today · 2024Review
- Marketing yourself in social media as a global health organization: lessons to be learned.World journal of urology · 2023Article
- Bilateral trauma case conferences: an approach to global surgery equity through a virtual education exchange.Global surgical education : journal of the Association for Surgical Education · 2023Article
- Social media and global cardiovascular disparities.European heart journal. Digital health · 2021Article
- Social Media Perceptions of Surgical Cancer Care in the Era of COVID-19: A Global Cross-Sectional Study.JCO global oncology · 2020Article
- Exploring the Impact of COVID-19 on Progress Towards Achieving Global Surgery Goals.World journal of surgery · 2020Article
Corrections and comments
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Authors and funding
10 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
backgroundThe purpose of this observational study is to characterize the use of social media content pertaining to global surgery.
methodsA search for public posts on social media related to global surgery was performed over a 3-month window, from January 1st, 2019, to March 31st, 2019. Two public domains were included in the search: Instagram and Twitter. Posts were selected by filtering for one hashtag: #GlobalSurgery. A binary scoring system was used for media format, perspective of the poster, timing of the post, tone, and post content. Data were analyzed using Chi-squared tests with significance set to p < 0.05.
resultsOverall, 2633 posts with the hashtag #GlobalSurgery were publicly shared on these two social media platforms over the 3-month period. Of these, 2272 (86.3%) referenced content related to global surgery and were original posts. Physicians and other health professionals authored a majority (60.5%, 1083/1788) of posts on Twitter, whereas organizations comprised a majority of the posts on Instagram (59.9%, 290/484). Posts either had a positive (50.2%, 1140/2272) or neutral (49.6%, 1126/2272) tone, with only 0.3% or 6/2272 of posts being explicitly negative. The content of the posts varied, but most frequently (43.4%, 986/2272) focused on promoting communication and engagement within the community, followed by educational content (21.3%, 486/2272), advertisements (18.8%, 427/2272), and published research (13.2%, 299/2272). The majority of global surgery posts originated from the USA, UK, or Canada (67.6%, 1537/2272), followed by international organizations (11.5%, 261/2272). Chi-squared analysis comparing Instagram with Twitter performed examining media content, tone, perspective, and content, finding statistically significant differences (p < 0.001) the two platforms for each of the categories.
conclusionThe online social media community with respect to global surgery engagement is predominantly composed of surgeons and health care professionals, focused primarily on promoting dialogue within the online community. Social media platforms may provide a scalable tool that can augment engagement between global surgeons, with remaining opportunity to foster global collaboration, community engagement, education and awareness.
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