Evidence map›Paper›PMID 32434618›Full record

ArticlePublic health nutrition2020

Awareness of marketing for high fat, salt or sugar foods, and the association with higher weekly consumption among adolescents: a rejoinder to the UK government's consultations on marketing regulation.

Nathan Critchlow, Linda Bauld, Christopher Thomas, Lucie Hooper, Jyotsna Vohra

Erratum issuedAbstract read
In one paragraph

Article in Public health nutrition, 2020. The graph could read no effect estimate from its abstract, so it casts no vote on the map. An erratum has been issued. Cited by 13 papers, 1 of them a synthesis that pooled it.

0numbers the graph read from it
0cells of the map it votes in
13citing papers in PubMed, 1 pooled it
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

13 citing papers in PubMed, 1 synthesis or guideline pooled it.

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4 · The record

Corrections and comments

5 · Who and what money

Authors and funding

5 authors.

Nathan CritchlowInstitute for Social Marketing and Health, Faculty of Health Sciences and Sport, University of Stirling, StirlingFK9 4LA, UK.ORCID 0000-0001-9145-8874
Linda BauldCancer Policy Research Centre, Cancer Research UK, London, UK.
Christopher ThomasCancer Policy Research Centre, Cancer Research UK, London, UK.
Lucie HooperCancer Policy Research Centre, Cancer Research UK, London, UK.
Jyotsna VohraCancer Policy Research Centre, Cancer Research UK, London, UK.

Funding

Cancer Research UK 23104Cancer Research UK 28892Cancer Research UK A28892
6 · The paper itself

Abstract

objectiveExposure to marketing for foods high in fat, salt or sugar (HFSS) reportedly influences consumption, nutritional knowledge and diet-related health among adolescents. In 2018/2019, the UK government held two consultations about introducing new restrictions on marketing for HFSS foods. To reinforce why these restrictions are needed, we examined adolescents' awareness of marketing for HFSS foods, and the association between past month awareness and weekly HFSS food consumption.

designCross-sectional survey that measured past month awareness of ten marketing activities for HFSS foods (1 = everyday; 6 = not in last month). Frequencies were converted into aggregate past month awareness across marketing activities and grouped into three categories (low/medium/high). Consumption was self-reported for fifteen foods (twelve HFSS) (1 = few times/d; 9 = never). For each food, frequency was divided into higher/lower weekly consumption.

settingUnited Kingdom.

participants11-19-year-olds (n 3348).

resultsMost adolescents (90·8 %) reported awareness of a least one marketing activity for HFSS foods, and at least half reported seeing ≥70 instances in the past month. Television, social media and price offers were the marketing activities most frequently reported. Awareness was associated with higher weekly consumption for ten of the twelve HFSS foods. For example, those reporting medium marketing awareness were 1·5 times more likely to report higher weekly consumption of cakes/biscuits compared with those reporting low awareness (AOR = 1·51, P = 0·012). The likelihood of higher weekly HFSS food consumption increased relative to the level of marketing awareness.

conclusionsAssuming there is a causal relationship between marketing awareness and consumption, the restrictions proposed by the UK government are likely to help reduce HFSS consumption.

Indexed as

AdvertisingFoodMarketingAdolescentChildCross-Sectional StudiesDietary FatsDietary SugarsFemaleGovernmentHumansMaleSocial MediaSodium Chloride, DietaryTelevisionUnited KingdomDietary FatsDietary SugarsSodium Chloride, DietaryAdolescentsAdvertisingHigh fat, salt or sugarMarketingPolicy

Identifiers

PMID32434618
PMCPMC7116036

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LicenceCC BY-NC-ND
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Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.